{"id":4448,"date":"2025-10-05T16:32:16","date_gmt":"2025-10-05T14:32:16","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=4448"},"modified":"2025-11-08T23:49:55","modified_gmt":"2025-11-08T22:49:55","slug":"lacoste-proyecta-expansion-premium-en-peru-con-mas-tiendas-y-nuevo-enfoque-digital","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/lacoste-proyecta-expansion-premium-en-peru-con-mas-tiendas-y-nuevo-enfoque-digital\/","title":{"rendered":"Lacoste proyecta expansi\u00f3n premium en Per\u00fa con m\u00e1s tiendas y nuevo enfoque digital"},"content":{"rendered":"\n

Lacoste, la firma francesa reconocida por su lujo deportivo, inaugur\u00f3 recientemente su cuarta tienda en Lima, ubicada en el centro comercial Larcomar, otro punto emblema del retail premium. Desde su ingreso oficial al mercado peruano en junio de 2022, la marca ha abierto locales en Jockey Plaza, Plaza San Miguel, Real Plaza Salaverry y ahora Larcomar. La empresa opera mediante su representante oficial, Comercializadora de la Plata.<\/p>\n\n\n\n

Alessandra Arizaga Romero, gerente de marcas de Comercializadora de la Plata, coment\u00f3 que esta expansi\u00f3n busca afianzar el estilo franc\u00e9s, la elegancia y autenticidad de Lacoste entre consumidores lime\u00f1os. La estrategia involucra seleccionar ubicaciones de alto tr\u00e1fico comercial para reforzar posicionamiento en el segmento de moda premium.<\/p>\n\n\n\n

\"Lacoste\"<\/figure>\n\n\n\n

Indicadores de crecimiento y pr\u00f3ximos lanzamientos<\/h3>\n\n\n\n

Comercializadora de la Plata report\u00f3 un crecimiento consolidado del 28 % en 2024, apenas por debajo del objetivo de 30 %. El portafolio que representa incluye tambi\u00e9n marcas como New Era, Tous y Bimba y Lola, sumando ya 29 puntos de venta<\/strong> en total. Este a\u00f1o planean una expansi\u00f3n del 33 %<\/strong> e invertir m\u00e1s de USD 2 millones<\/strong> para concretar seis nuevas aperturas.<\/p>\n\n\n\n

Adem\u00e1s de nuevas tiendas, la estrategia contempla remodelaciones estrat\u00e9gicas de locales existentes: Lacoste ampliar\u00e1 su espacio en el Jockey Plaza, Tous y Bimba y Lola tambi\u00e9n actualizar\u00e1n tiendas para mejorar la experiencia del cliente.\u00a0<\/p>\n\n\n\n

En paralelo, la compa\u00f1\u00eda est\u00e1 evaluando nuevas marcas internacionales para traer al pa\u00eds, integrar inteligencia artificial para optimizar gesti\u00f3n de inventarios y fortalecer sus canales digitales, sobre todo con Tous y New Era ya liderando en ventas online.<\/p>\n","protected":false},"excerpt":{"rendered":"

Lacoste, la firma francesa reconocida por su lujo deportivo, inaugur\u00f3 recientemente su cuarta tienda en Lima, ubicada en el centro comercial Larcomar, otro punto emblema del retail premium. Desde su ingreso oficial al mercado peruano en junio de 2022, la marca ha abierto locales en Jockey Plaza, Plaza San Miguel, Real Plaza Salaverry y ahora […]<\/p>\n","protected":false},"author":3,"featured_media":4449,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[37],"tags":[754,65,981,75],"class_list":{"0":"post-4448","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-retailers","8":"tag-digitalizacion","9":"tag-expansion","10":"tag-lacoste","11":"tag-peru"},"yoast_head":"\nLacoste proyecta expansi\u00f3n premium en Per\u00fa con m\u00e1s tiendas y nuevo enfoque digital - Just Retail Latam<\/title>\n<meta name=\"description\" content=\"Lacoste llega a cuatro tiendas en Lima y proyecta seis aperturas m\u00e1s en Per\u00fa, invirtiendo USD 2 millones, optimizando locales y fortaleciendo su 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