{"id":4483,"date":"2025-10-12T23:42:01","date_gmt":"2025-10-12T21:42:01","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=4483"},"modified":"2025-11-08T23:49:55","modified_gmt":"2025-11-08T22:49:55","slug":"coppel-lanza-plataforma-renovada-para-escalar-su-e-commerce-al-2030","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/coppel-lanza-plataforma-renovada-para-escalar-su-e-commerce-al-2030\/","title":{"rendered":"Coppel lanza plataforma renovada para escalar su e-commerce al 2030"},"content":{"rendered":"\n<p>Coppel present\u00f3 oficialmente su nueva plataforma de comercio electr\u00f3nico, con actualizaci\u00f3n tanto del sitio web como de la app. La renovaci\u00f3n incluye\u00a0<strong>hasta 200 funcionalidades nuevas<\/strong>\u00a0orientadas a mejorar la usabilidad, personalizaci\u00f3n, velocidad de navegaci\u00f3n y opciones de pago. Todo esto forma parte de un plan integral de transformaci\u00f3n digital con horizonte al 2030.<\/p>\n\n\n\n<p>Gloria Canales, Directora Corporativa de eCommerce y Omnicanalidad, coment\u00f3 que el objetivo es brindar una experiencia m\u00e1s f\u00e1cil y segura: desde permitir que los clientes guarden sus carritos desde diferentes dispositivos y comparen varios productos, hasta ofrecer filtros m\u00e1s inteligentes para hallar lo que necesitan en menos pasos.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1075\" height=\"645\" src=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/10\/coppel-ecommerce-edited.jpg\" alt=\"Coppel\" class=\"wp-image-4487\" srcset=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/10\/coppel-ecommerce-edited.jpg 1075w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/10\/coppel-ecommerce-edited-300x180.jpg 300w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/10\/coppel-ecommerce-edited-1024x614.jpg 1024w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/10\/coppel-ecommerce-edited-768x461.jpg 768w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/10\/coppel-ecommerce-edited-700x420.jpg 700w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/10\/coppel-ecommerce-edited-150x90.jpg 150w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/10\/coppel-ecommerce-edited-696x418.jpg 696w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/10\/coppel-ecommerce-edited-1068x641.jpg 1068w\" sizes=\"auto, (max-width: 1075px) 100vw, 1075px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Mejoras concretas para usuarios y accesibilidad<\/h3>\n\n\n\n<p>Entre las nuevas funciones resaltan la autenticaci\u00f3n mediante huella digital, reconocimiento facial o redes sociales; m\u00faltiples m\u00e9todos de pago; seguimiento en tiempo real de los pedidos; recomendaciones basadas en historial de compras; y la inclusi\u00f3n de financiamiento digital directamente desde la app, sitio web o WhatsApp.<\/p>\n\n\n\n<p>Adem\u00e1s, Coppel reforzar\u00e1 la accesibilidad digital mediante m\u00e1s de\u00a0<strong>4,000 kioscos f\u00edsicos<\/strong>\u00a0en sus tiendas, para que los clientes puedan tener la asistencia de vendedores en piso al explorar la plataforma digital. Estos puntos servir\u00e1n tambi\u00e9n para orientar en el uso de nuevas herramientas, especialmente para quienes menos familiarizados est\u00e9n con dispositivos digitales.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"650\" src=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/10\/chicas-digitales-coppel-e1664398578716.jpg\" alt=\"Coppel\" class=\"wp-image-4485\" srcset=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/10\/chicas-digitales-coppel-e1664398578716.jpg 1024w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/10\/chicas-digitales-coppel-e1664398578716-300x190.jpg 300w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/10\/chicas-digitales-coppel-e1664398578716-768x488.jpg 768w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/10\/chicas-digitales-coppel-e1664398578716-662x420.jpg 662w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/10\/chicas-digitales-coppel-e1664398578716-150x95.jpg 150w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/10\/chicas-digitales-coppel-e1664398578716-696x442.jpg 696w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Retos y panorama hacia el futuro digital<\/h3>\n\n\n\n<p>Este lanzamiento coincide con la estrategia m\u00e1s amplia de la cadena para transformar su operaci\u00f3n f\u00edsica y digital. Coppel ya destin\u00f3 una inversi\u00f3n significativa para fortalecer su infraestructura tecnol\u00f3gica, expandir su red f\u00edsica, impulsar sus servicios financieros y mejorar la experiencia omnicanal.<\/p>\n\n\n\n<p>Este lanzamiento coincide con la estrategia m\u00e1s amplia de la cadena para transformar su operaci\u00f3n f\u00edsica y digital. Coppel ya destin\u00f3 una inversi\u00f3n significativa para fortalecer su infraestructura tecnol\u00f3gica, expandir su red f\u00edsica, impulsar sus servicios financieros y mejorar la experiencia omnicanal.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coppel present\u00f3 oficialmente su nueva plataforma de comercio electr\u00f3nico, con actualizaci\u00f3n tanto del sitio web como de la app. La renovaci\u00f3n incluye\u00a0hasta 200 funcionalidades nuevas\u00a0orientadas a mejorar la usabilidad, personalizaci\u00f3n, velocidad de navegaci\u00f3n y opciones de pago. Todo esto forma parte de un plan integral de transformaci\u00f3n digital con horizonte al 2030. Gloria Canales, Directora [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4484,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[59,60],"tags":[526,337,66,985,90],"class_list":{"0":"post-4483","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-destacadas","8":"category-tech","9":"tag-coppel","10":"tag-e-commerce","11":"tag-mexico","12":"tag-omnicanalidad","13":"tag-tecnologia"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coppel lanza plataforma renovada para escalar su e-commerce al 2030 - Just Retail Latam<\/title>\n<meta name=\"description\" content=\"Grupo Coppel estrena e-commerce renovado con 200 nuevas funciones, pagos digitales, interfaz m\u00e1s segura y apoyo f\u00edsico 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