{"id":4517,"date":"2025-10-27T00:52:40","date_gmt":"2025-10-26T23:52:40","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=4517"},"modified":"2025-11-08T23:49:54","modified_gmt":"2025-11-08T22:49:54","slug":"topsort-y-skai-impulsan-la-integracion-global-del-retail-media","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/topsort-y-skai-impulsan-la-integracion-global-del-retail-media\/","title":{"rendered":"Topsort y Skai impulsan la integraci\u00f3n global del retail media"},"content":{"rendered":"\n<p>El ecosistema de publicidad digital vive una transformaci\u00f3n significativa con la alianza entre&nbsp;<strong>Topsort<\/strong>, empresa l\u00edder en infraestructura de retail media impulsada por inteligencia artificial, y&nbsp;<strong>Skai<\/strong>, plataforma omnicanal especializada en comercio electr\u00f3nico. Esta colaboraci\u00f3n marca un nuevo cap\u00edtulo en la evoluci\u00f3n del retail media global, al permitir a las marcas gestionar campa\u00f1as publicitarias en m\u00e1s de 100 redes y 40 pa\u00edses desde una sola plataforma.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Una alianza estrat\u00e9gica con alcance mundial<\/strong><\/h4>\n\n\n\n<p>El acuerdo entre ambas compa\u00f1\u00edas busca eliminar las barreras operativas y ofrecer a los anunciantes una gesti\u00f3n centralizada de campa\u00f1as. Gracias a la inteligencia artificial, la plataforma redistribuye autom\u00e1ticamente los presupuestos hacia los espacios de mayor rendimiento, optimizando la inversi\u00f3n y garantizando resultados medibles. Adem\u00e1s, todo el proceso cumple con los m\u00e1s altos est\u00e1ndares internacionales de privacidad y seguridad de datos, reforzando la confianza de las marcas en el entorno digital.<\/p>\n\n\n\n<p>Francisco Larra\u00edn, CTO y cofundador de Topsort, destac\u00f3 que esta alianza \u201chace que el retail media sea m\u00e1s simple para los retailers y m\u00e1s potente para los anunciantes\u201d. Por su parte,&nbsp;<strong>Matt Vignieri<\/strong>, Director de Crecimiento de Skai, subray\u00f3 que la colaboraci\u00f3n \u201cpermite a las marcas alcanzar audiencias completamente nuevas en los mercados de comercio m\u00e1s din\u00e1micos del mundo\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/10\/Skai-and-Topsort_PR_1200x628-1024x536.png\" alt=\"Topsort\" class=\"wp-image-4519\" srcset=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/10\/Skai-and-Topsort_PR_1200x628-1024x536.png 1024w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/10\/Skai-and-Topsort_PR_1200x628-300x157.png 300w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/10\/Skai-and-Topsort_PR_1200x628-768x402.png 768w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/10\/Skai-and-Topsort_PR_1200x628-1536x804.png 1536w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/10\/Skai-and-Topsort_PR_1200x628-2048x1072.png 2048w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/10\/Skai-and-Topsort_PR_1200x628-803x420.png 803w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/10\/Skai-and-Topsort_PR_1200x628-150x79.png 150w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/10\/Skai-and-Topsort_PR_1200x628-696x364.png 696w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/10\/Skai-and-Topsort_PR_1200x628-1068x559.png 1068w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/10\/Skai-and-Topsort_PR_1200x628-1920x1005.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Retail media: el canal que redefine la inversi\u00f3n publicitaria<\/strong><\/h4>\n\n\n\n<p>De acuerdo con el estudio&nbsp;<em>Retail Media en Am\u00e9rica Latina: Un Punto de Inflexi\u00f3n Estrat\u00e9gico<\/em>&nbsp;de Comscore, la inversi\u00f3n en la regi\u00f3n alcanzar\u00e1 los&nbsp;<strong>2,600 millones de d\u00f3lares<\/strong>&nbsp;al cierre de 2025, frente a los 1,840 millones del a\u00f1o anterior. Brasil y M\u00e9xico concentran m\u00e1s del 80% del gasto total, mientras que mercados emergentes como&nbsp;<strong>Colombia<\/strong>&nbsp;comienzan a ganar protagonismo con una participaci\u00f3n proyectada de hasta el 15%.<\/p>\n\n\n\n<p>Para 2028, el sector podr\u00eda crecer hasta los&nbsp;<strong>5,450 millones de d\u00f3lares<\/strong>, con una tasa anual compuesta del 28%, consolidando al retail media como uno de los formatos publicitarios de mayor crecimiento a nivel global.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Un futuro conectado y eficiente<\/strong><\/h4>\n\n\n\n<p>La alianza entre Topsort y Skai representa un paso m\u00e1s hacia la convergencia tecnol\u00f3gica del retail media, al ofrecer una infraestructura unificada que facilita la compra de medios, ampl\u00eda el alcance y mejora la medici\u00f3n de resultados. Con esta integraci\u00f3n, Am\u00e9rica Latina se posiciona como un laboratorio clave para la innovaci\u00f3n publicitaria, donde la data, la automatizaci\u00f3n y la omnicanalidad redefinen el futuro del marketing minorista.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Esta colaboraci\u00f3n marca un nuevo cap\u00edtulo en la evoluci\u00f3n del retail media global.<\/p>\n","protected":false},"author":3,"featured_media":4518,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[60],"tags":[382,169,331,91,990,989],"class_list":{"0":"post-4517","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech","8":"tag-campanas-publicitarias","9":"tag-marketing","10":"tag-publicidad","11":"tag-retail-media","12":"tag-skai","13":"tag-topsort"},"yoast_head":"<!-- This site is optimized with the Yoast SEO 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