{"id":4625,"date":"2025-11-13T16:16:18","date_gmt":"2025-11-13T15:16:18","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=4625"},"modified":"2025-12-01T18:05:30","modified_gmt":"2025-12-01T17:05:30","slug":"toysrus-llega-a-peru-de-la-mano-de-ripley-con-su-primera-tienda-en-jockey-plaza","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/toysrus-llega-a-peru-de-la-mano-de-ripley-con-su-primera-tienda-en-jockey-plaza\/","title":{"rendered":"Toys\u201cR\u201dUs llega a Per\u00fa de la mano de Ripley con su primera tienda en Jockey Plaza"},"content":{"rendered":"\n

Toys\u201cR\u201dUs llega a Per\u00fa de la mano de Ripley\u00a0y abrir\u00e1 oficialmente su primera tienda el\u00a015 de noviembre de 2025<\/strong>\u00a0en el\u00a0centro comercial Jockey Plaza<\/strong>, en Lima. La alianza entre ambas marcas representa un paso clave para el sector retail peruano, al combinar la trayectoria internacional de la ic\u00f3nica cadena de juguetes con la experiencia local y omnicanal de Ripley.<\/p>\n\n\n\n

La llegada de Toys\u201cR\u201dUs marca el ingreso oficial de la marca a Am\u00e9rica del Sur, abriendo un nuevo cap\u00edtulo en la industria del entretenimiento infantil. Esta colaboraci\u00f3n fue concebida para renovar la forma en que las familias peruanas viven la experiencia de comprar juguetes, ampliando la oferta con productos de mayor variedad, innovaci\u00f3n y calidad.<\/p>\n\n\n\n

El anuncio fue realizado por Zina Aramburu<\/strong>, gerente comercial de blandos en Ripley, quien destac\u00f3 que la apertura \u201cbusca transformar la compra de juguetes en el pa\u00eds, combinando calidad, innovaci\u00f3n y entretenimiento junto a una marca global con m\u00e1s de 70 a\u00f1os de historia\u201d.<\/p>\n\n\n\n

\"Toys<\/figure>\n\n\n\n

Un espacio dise\u00f1ado para vivir la magia del juego<\/h2>\n\n\n\n

La apertura ser\u00e1 celebrada con un evento familiar el 15 de noviembre a las 11 a.m.<\/strong> en Ripley Jockey Plaza, donde las familias podr\u00e1n disfrutar de actividades interactivas, din\u00e1micas con personajes y sorpresas especiales. Las primeras 50 personas que lleguen al evento recibir\u00e1n giftcards exclusivas<\/strong>, como parte de la bienvenida de la marca al mercado peruano.<\/p>\n\n\n\n

El nuevo espacio ofrecer\u00e1 mucho m\u00e1s que una jugueter\u00eda tradicional. Su dise\u00f1o fue concebido para brindar una experiencia sensorial e interactiva, en la que los ni\u00f1os podr\u00e1n probar juguetes, explorar zonas tem\u00e1ticas y compartir momentos con la emblem\u00e1tica jirafa Geoffrey<\/strong>, el s\u00edmbolo global de Toys\u201cR\u201dUs.<\/p>\n\n\n\n

Con m\u00e1s de\u00a01,500 tiendas y plataformas de e-commerce<\/em> en 35 pa\u00edses<\/strong>, la marca consolida su reputaci\u00f3n internacional como referente de entretenimiento familiar, adapt\u00e1ndose ahora al p\u00fablico latinoamericano con el respaldo de Ripley.<\/p>\n\n\n\n

Estrategia omnicanal e innovaci\u00f3n digital<\/h2>\n\n\n\n

El plan conjunto entre Ripley y Toys\u201cR\u201dUs incluir\u00e1 una s\u00f3lida\u00a0estrategia omnicanal<\/strong>\u00a0que combina presencia f\u00edsica y digital. El\u00a0canal online<\/em> de Ripley<\/strong>\u00a0adoptar\u00e1 la imagen de la marca y ofrecer\u00e1 contenido exclusivo, experiencias interactivas y lanzamientos especiales, transformando la compra virtual en una extensi\u00f3n del mundo de la tienda.<\/p>\n\n\n\n

Esta propuesta permitir\u00e1 a los clientes acceder a productos \u00fanicos y actividades dise\u00f1adas para fortalecer el v\u00ednculo emocional con la marca. A trav\u00e9s de esta iniciativa, Ripley reafirma su compromiso con la\u00a0innovaci\u00f3n en retail<\/em><\/strong>\u00a0y la\u00a0creaci\u00f3n de experiencias memorables para las familias peruanas<\/strong>.<\/p>\n\n\n\n

Con esta apertura, la compa\u00f1\u00eda se posiciona como pionera en traer a Per\u00fa una de las marcas m\u00e1s emblem\u00e1ticas del mundo del entretenimiento infantil, marcando un nuevo hito en la evoluci\u00f3n del retail en la regi\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"

La llegada de Toys\u201cR\u201dUs marca el ingreso oficial de la marca a Am\u00e9rica del Sur, abriendo un nuevo cap\u00edtulo en la industria del entretenimiento infantil.<\/p>\n","protected":false},"author":3,"featured_media":4626,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[59,37],"tags":[366,65,75,335],"class_list":{"0":"post-4625","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-destacadas","8":"category-retailers","9":"tag-aperturas","10":"tag-expansion","11":"tag-peru","12":"tag-toys-r-us"},"yoast_head":"\nToys\u201cR\u201dUs llega a Per\u00fa de la mano de Ripley con su primera tienda en Jockey Plaza - Just Retail Latam<\/title>\n<meta name=\"description\" content=\"Toys\u201cR\u201dUs llega a Per\u00fa de la mano de Ripley con su primera tienda en Jockey Plaza. combinando 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