{"id":4677,"date":"2025-11-18T01:01:07","date_gmt":"2025-11-18T00:01:07","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=4677"},"modified":"2025-12-01T18:05:24","modified_gmt":"2025-12-01T17:05:24","slug":"mass-acelera-su-expansion-en-chile-y-ya-suma-18-tiendas-operativas","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/mass-acelera-su-expansion-en-chile-y-ya-suma-18-tiendas-operativas\/","title":{"rendered":"Mass acelera su expansi\u00f3n en Chile y ya suma 18 tiendas operativas"},"content":{"rendered":"\n

La cadena peruana Mass, perteneciente al Grupo Intercorp, contin\u00faa ampliando su presencia en Chile con la apertura de cinco nuevos locales<\/strong>, fortaleciendo as\u00ed su estrategia para posicionar su modelo de hard discount <\/em>en el mercado chileno. <\/strong>Con estas inauguraciones, la marca alcanza 18 tiendas<\/strong> en operaci\u00f3n dentro de la Regi\u00f3n Metropolitana.<\/p>\n\n\n\n

Un crecimiento acelerado en tiempo r\u00e9cord<\/h2>\n\n\n\n

Mass ingres\u00f3 formalmente a Chile en octubre de 2024 tras adquirir la cadena Erbi y sus 33 tiendas, movimiento que marc\u00f3 el inicio de su despliegue regional. Desde entonces, la compa\u00f1\u00eda ha avanzado con un plan de expansi\u00f3n agresivo, impulsado por un formato que prioriza precios bajos, eficiencia operativa y un surtido optimizado.<\/strong><\/p>\n\n\n\n

La primera tienda bajo la marca Mass abri\u00f3 hace menos de tres meses en Santiago, por lo que la r\u00e1pida suma de nuevas unidades refleja la ambici\u00f3n del grupo por ganar participaci\u00f3n de mercado en un contexto donde el consumidor chileno busca opciones m\u00e1s accesibles y formatos \u00e1giles.<\/p>\n\n\n\n

Aperturas estrat\u00e9gicas en comunas de alto flujo<\/h2>\n\n\n\n

Los nuevos locales se ubican en puntos de alta circulaci\u00f3n dentro de la provincia de Santiago:<\/p>\n\n\n\n

    \n
  • Cerrillos<\/strong> (Av. Departamental 4570), segunda tienda en esta comuna.<\/li>\n\n\n\n
  • La Florida<\/strong> (Walker Mart\u00ednez 315).<\/li>\n\n\n\n
  • Puente Alto<\/strong> (Av. Concha y Toro 53).<\/li>\n\n\n\n
  • San Bernardo<\/strong> (Freire 298).<\/li>\n\n\n\n
  • Santiago Centro<\/strong> (San Diego 330).<\/li>\n<\/ul>\n\n\n\n

    La compa\u00f1\u00eda privilegia ubicaciones en primeros pisos y locales superiores a los 200 m\u00b2, con el objetivo de asegurar alta visibilidad, accesibilidad y rotaci\u00f3n.<\/p>\n\n\n\n

    Un modelo que gana terreno<\/h2>\n\n\n\n

    El concepto de hard discount<\/em> de Mass se basa en procesos operativos simplificados, una gesti\u00f3n austera del inventario y un fuerte enfoque en marcas propias, lo que permite mantener precios por debajo de los supermercados tradicionales.<\/p>\n\n\n\n

    Este modelo, ampliamente consolidado en Per\u00fa, busca replicar su \u00e9xito en Chile, donde la demanda por alternativas de bajo costo ha crecido en medio de un contexto econ\u00f3mico desafiante. La propuesta de Mass se posiciona as\u00ed como una opci\u00f3n competitiva para consumidores que priorizan ahorro y compras esenciales.<\/p>\n\n\n\n

    Presencia creciente en la Regi\u00f3n Metropolitana<\/h2>\n\n\n\n

    Adem\u00e1s de las nuevas aperturas, Mass ya opera en comunas como La Cisterna, Macul, Providencia, Pe\u00f1alol\u00e9n, San Miguel, San Joaqu\u00edn, Franklin, Recoleta, Santiago Centro y Batuco (Lampa), adem\u00e1s de dos tiendas en \u00d1u\u00f1oa. La empresa contin\u00faa evaluando nuevas ubicaciones para sostener su ritmo de expansi\u00f3n durante 2026.<\/strong><\/p>\n\n\n\n

    Con su avance en Chile, Mass consolida su presencia en el sur del continente y reafirma la apuesta de Intercorp por llevar su formato de descuento a nuevos mercados latinoamericanos.<\/p>\n","protected":false},"excerpt":{"rendered":"

    La empresa contin\u00faa evaluando nuevas ubicaciones para sostener su ritmo de expansi\u00f3n durante 2026.<\/p>\n","protected":false},"author":1,"featured_media":4678,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[59,37],"tags":[148,65,1023,1022],"class_list":{"0":"post-4677","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-destacadas","8":"category-retailers","9":"tag-chile","10":"tag-expansion","11":"tag-hard-discount","12":"tag-mass"},"yoast_head":"\nMass acelera su expansi\u00f3n en Chile y ya suma 18 tiendas operativas - Just Retail Latam<\/title>\n<meta name=\"description\" content=\"La cadena peruana Mass, perteneciente al Grupo Intercorp, contin\u00faa ampliando su presencia en Chile con la apertura de cinco nuevos locales.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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