{"id":4765,"date":"2025-11-29T00:07:22","date_gmt":"2025-11-28T23:07:22","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=4765"},"modified":"2025-12-01T00:41:11","modified_gmt":"2025-11-30T23:41:11","slug":"the-north-face-abre-en-punta-carretas-shopping-su-primera-tienda-en-uruguay","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/the-north-face-abre-en-punta-carretas-shopping-su-primera-tienda-en-uruguay\/","title":{"rendered":"The North Face abre en Punta Carretas Shopping su primera tienda en Uruguay"},"content":{"rendered":"\n<p><a href=\"\/?s=The+North+Face\" target=\"_blank\" rel=\"noreferrer noopener\">The North Face<\/a> dio un paso decisivo en su estrategia de expansi\u00f3n en el Cono Sur al inaugurar su primera tienda oficial en Uruguay. La marca global de <em>outdoor<\/em> eligi\u00f3 <strong>Punta Carretas Shopping, uno de los centros comerciales m\u00e1s emblem\u00e1ticos de Montevideo,<\/strong> para instalar su primer punto de venta en el pa\u00eds.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Una apertura estrat\u00e9gica con mirada a largo plazo<\/h2>\n\n\n\n<p><strong>El nuevo local, de m\u00e1s de 100 metros cuadrados,<\/strong> ofrece un surtido completo de indumentaria, calzado y accesorios dise\u00f1ados para actividades al aire libre, as\u00ed como productos orientados a un uso urbano con enfoque t\u00e9cnico. La apuesta incluy\u00f3 una inversi\u00f3n considerable en adecuaci\u00f3n del espacio y log\u00edstica, con la intenci\u00f3n de posicionar a la marca desde el primer d\u00eda con est\u00e1ndares internacionales.<\/p>\n\n\n\n<p><strong>La llegada de The North Face a Uruguay se concreta a trav\u00e9s de Grupo Axo, uno de los operadores m\u00e1s relevantes del <em>retail<\/em> en la regi\u00f3n<\/strong> y responsable del desarrollo local de varias marcas internacionales.<\/p>\n\n\n\n<p>La estrategia prioriza categor\u00edas clave como indumentaria, accesorios y calzado t\u00e9cnico \u2013segmento que viene creciendo con fuerza a nivel global\u2013, adem\u00e1s de un esquema de activaciones y <em>marketing<\/em> regional que replicar\u00e1 modelos exitosos aplicados en mercados como Chile y Per\u00fa. Este movimiento se alinea con la proyecci\u00f3n de crecimiento de Axo en Uruguay, donde, con la expansi\u00f3n simult\u00e1nea de sus ense\u00f1as Todomoda, Isadora y ahora The North Face, la empresa anticipa un aumento de entre 50 % y 60 % en cinco a\u00f1os y una red que superar\u00e1 las 100 tiendas a nivel nacional.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Crecimiento proyectado en Uruguay<\/h2>\n\n\n\n<p>La apertura en Punta Carretas es apenas el primer paso. <strong>La marca tiene previsto abrir entre cuatro y cinco tiendas adicionales en los pr\u00f3ximos tres o cuatro a\u00f1os, priorizando los centros comerciales<\/strong> como principal canal de expansi\u00f3n y con una inversi\u00f3n considerable en mobiliario, inventario y experiencia de marca. Este formato ha demostrado un alto desempe\u00f1o para la compa\u00f1\u00eda en otros mercados de la regi\u00f3n y ofrece un entorno ideal para conectar con consumidores que buscan marcas de alto valor y calidad t\u00e9cnica.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Impacto en el <em>retail<\/em> uruguayo<\/h2>\n\n\n\n<p>La presencia de <strong>The North Face refuerza la diversificaci\u00f3n del <em>mix<\/em> comercial en los principales <em>shoppings<\/em> del pa\u00eds<\/strong>. Su llegada:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Eleva la oferta en la categor\u00eda <em>outdoor<\/em> y aventura, un segmento que contin\u00faa creciendo.<\/li>\n\n\n\n<li>Introduce productos con est\u00e1ndares internacionales que ampl\u00edan la propuesta disponible para consumidores locales.<\/li>\n\n\n\n<li>Aporta dinamismo al rubro de moda t\u00e9cnica, impulsado por el inter\u00e9s en actividades al aire libre y tendencias postpandemia.<\/li>\n\n\n\n<li>Marca la transici\u00f3n de un mercado basado en importaciones de terceros hacia un modelo de operaci\u00f3n directa con visi\u00f3n de largo plazo.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Un movimiento que fortalece la integraci\u00f3n regional<\/h2>\n\n\n\n<p>La entrada de The North Face en Uruguay consolida la expansi\u00f3n de marcas globales en el Cono Sur y abre la puerta a un mayor desarrollo del segmento <em>outdoor<\/em> en el pa\u00eds. Con un plan de crecimiento claro y una apuesta sostenida en el canal f\u00edsico,<strong> la marca podr\u00eda convertirse r\u00e1pidamente en un referente del <em>retail<\/em> especializado en Uruguay.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marca tiene previsto abrir entre cuatro y cinco tiendas adicionales en los pr\u00f3ximos tres o cuatro a\u00f1os.<\/p>\n","protected":false},"author":1,"featured_media":4766,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[37],"tags":[1043,248],"class_list":{"0":"post-4765","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-retailers","8":"tag-the-north-face","9":"tag-uruguay"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The North Face 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