{"id":5059,"date":"2026-01-11T17:53:50","date_gmt":"2026-01-11T16:53:50","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=5059"},"modified":"2026-01-22T22:37:16","modified_gmt":"2026-01-22T21:37:16","slug":"santagloria-inicia-su-expansion-internacional-en-mexico-con-un-plan-de-50-aperturas-en-cinco-anos","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/santagloria-inicia-su-expansion-internacional-en-mexico-con-un-plan-de-50-aperturas-en-cinco-anos\/","title":{"rendered":"Santagloria inicia su expansi\u00f3n internacional en M\u00e9xico con un plan de 50 aperturas en cinco a\u00f1os"},"content":{"rendered":"\n

La espa\u00f1ola FoodBox ha elegido M\u00e9xico como primer destino de su expansi\u00f3n internacional con Santagloria, una decisi\u00f3n basada en afinidad de mercado, potencial urbano y, sobre todo, en la existencia de un socio local de confianza.<\/strong> El grupo ha firmado un acuerdo de masterfranquicia con Marcas INDEF que contempla la apertura de al menos 50 establecimientos en cinco a\u00f1os.<\/p>\n\n\n

\n
\"Eduardo<\/figure>\n<\/div>\n\n\n

\u201cM\u00e9xico re\u00fane las condiciones ideales: cultura de panader\u00eda y caf\u00e9, demanda de propuestas contempor\u00e1neas y un part<\/em>ner que conoce perfectamente nuestro modelo y est\u00e1ndares\u201d, explica Alberto Chamorro, director general de FoodBox, en declaraciones exclusivas a Just Retail Latam<\/em>.<\/p>\n\n\n\n

Los dos primeros establecimientos ya est\u00e1n operativos, el primero en La Isla M\u00e9rida Malltertainment, en M\u00e9rida (Yucat\u00e1n),<\/strong> y el segundo en el paseo de Montejo de la misma ciudad. A partir de ah\u00ed, el desarrollo se realizar\u00e1 de forma progresiva y sin un calendario cerrado de ciudades.<\/p>\n\n\n\n

\u201cNo queremos crecer sobre previsiones, sino sobre el desempe\u00f1o real de las primeras unidades\u201d, apunta Chamorro.<\/p>\n\n\n\n

Adaptaci\u00f3n m\u00ednima, concepto intacto<\/h2>\n\n\n\n

Uno de los principales aprendizajes del desembarco en M\u00e9xico ha sido la buena acogida del concepto sin necesidad de grandes ajustes. Seg\u00fan el grupo, la propuesta de Santagloria \u2013basada en calidad, artesan\u00eda y experiencia\u2013 ha conectado bien con el consumidor mexicano.<\/p>\n\n\n\n

Las adaptaciones realizadas se han limitado a ajustes puntuales de la oferta y a cuestiones operativas ligadas a h\u00e1bitos de consumo locales, manteniendo intacta la esencia de la marca.<\/p>\n\n\n\n

Internacionalizaci\u00f3n con prudencia<\/h2>\n\n\n\n

Aunque FoodBox analiza oportunidades de forma continua, por el momento no hay nuevos pa\u00edses latinoamericanos anunciados. La prioridad es consolidar esta primera fase internacional antes de dar nuevos pasos.<\/strong><\/p>\n\n\n\n

\u201cLa internacionalizaci\u00f3n es estrat\u00e9gica, pero siempre la abordaremos con prudencia y rigor\u201d, afirma Chamorro.<\/p>\n\n\n\n

En Latinoam\u00e9rica, el modelo de crecimiento se apoyar\u00e1 principalmente en la m\u00e1ster franquicia, un formato que el grupo considera clave para asegurar escalabilidad y un conocimiento profundo del mercado. Adem\u00e1s de Santagloria, FoodBox ve potencial internacional en ense\u00f1as como Vezzo y Lateral, aunque cualquier desarrollo futuro depender\u00e1 de la demanda, la viabilidad operativa y la existencia de socios locales adecuados.<\/p>\n\n\n\n

De cara a 2028, la expansi\u00f3n internacional ser\u00e1 una palanca relevante dentro del objetivo de alcanzar los 500 establecimientos, <\/strong>aunque su peso crecer\u00e1 de forma gradual y condicionada al rendimiento de M\u00e9xico como primer mercado fuera de Espa\u00f1a.<\/p>\n","protected":false},"excerpt":{"rendered":"

Los dos primeros establecimientos ya est\u00e1n operativos en la ciudad de M\u00e9rida (Yucat\u00e1n).<\/p>\n","protected":false},"author":1,"featured_media":5061,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[59,38],"tags":[1099,66,1008],"class_list":{"0":"post-5059","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-destacadas","8":"category-ocio-fb","9":"tag-foodbox","10":"tag-mexico","11":"tag-santagloria"},"yoast_head":"\nSantagloria inicia su expansi\u00f3n internacional en M\u00e9xico con un plan de 50 aperturas en cinco a\u00f1os - Just Retail Latam<\/title>\n<meta name=\"description\" content=\"La espa\u00f1ola FoodBox ha elegido M\u00e9xico como primer destino de su expansi\u00f3n internacional con su marca Santagloria.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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