{"id":5200,"date":"2026-01-30T16:02:23","date_gmt":"2026-01-30T15:02:23","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=5200"},"modified":"2026-01-30T16:38:14","modified_gmt":"2026-01-30T15:38:14","slug":"plaza-39-impulsa-un-nuevo-polo-comercial-especializado-en-construccion-y-hogar-en-uruguay","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/plaza-39-impulsa-un-nuevo-polo-comercial-especializado-en-construccion-y-hogar-en-uruguay\/","title":{"rendered":"Plaza 39 impulsa un nuevo polo comercial especializado en construcci\u00f3n y hogar en Uruguay"},"content":{"rendered":"\n<p>El mercado comercial uruguayo sumar\u00e1 en 2026 un nuevo desarrollo con un posicionamiento poco habitual en la regi\u00f3n. Se trata de <strong>Plaza 39<\/strong>, un centro comercial tem\u00e1tico enfocado exclusivamente en la construcci\u00f3n, la reforma y el equipamiento del hogar, que se desarrolla sobre la Ruta 39, uno de los principales corredores de acceso al departamento de Maldonado.<\/p>\n\n\n\n<p>El proyecto contempla una <strong>inversi\u00f3n total de US$17 millones<\/strong> y se implantar\u00e1 sobre un predio de <strong>60.000 metros cuadrados<\/strong>, combinando \u00e1reas comerciales y log\u00edsticas en un mismo complejo. La propuesta busca concentrar en un solo punto una oferta que hoy se encuentra dispersa, dirigida tanto a profesionales del sector \u2013constructoras, desarrolladores, arquitectos y contratistas\u2013 como al consumidor final.<\/p>\n\n\n\n<p>Plaza 39 contar\u00e1 con <strong>locales comerciales de distintos formatos<\/strong>, desde superficies peque\u00f1as hasta grandes tiendas especializadas, adem\u00e1s de <strong>dep\u00f3sitos con accesos independientes<\/strong>, pensados para empresas que requieren almacenamiento y distribuci\u00f3n. El dise\u00f1o prioriza la operatividad, con circulaci\u00f3n diferenciada para clientes y transporte pesado, as\u00ed como infraestructura adaptada a las necesidades del rubro.<\/p>\n\n\n\n<p>Desde el punto de vista constructivo, el centro apuesta por una <strong>estructura de hormig\u00f3n<\/strong>, alej\u00e1ndose del modelo tradicional de naves met\u00e1licas, con el objetivo de ofrecer mayor durabilidad, confort y calidad espacial para los operadores. La primera etapa del proyecto concentrar\u00e1 una parte relevante de la inversi\u00f3n y marcar\u00e1 el inicio de la comercializaci\u00f3n plena del complejo.<\/p>\n\n\n\n<p>En t\u00e9rminos de impacto econ\u00f3mico, el desarrollo prev\u00e9 la <strong>generaci\u00f3n de alrededor de 500 empleos directos<\/strong> una vez en operaci\u00f3n, adem\u00e1s del empleo vinculado a la etapa de obra. Parte de los espacios ya se encuentra comprometida, lo que refleja el inter\u00e9s del mercado por un formato comercial especializado y con fuerte componente log\u00edstico.<\/p>\n\n\n\n<p>La ubicaci\u00f3n, a pocos minutos de Punta del Este, La Barra y Punta Ballena, refuerza el atractivo del proyecto. Se trata de una zona con alta actividad inmobiliaria y tur\u00edstica, donde la demanda de materiales, servicios y equipamiento para el hogar mantiene un crecimiento sostenido.<\/p>\n\n\n\n<p>Con Plaza 39, Uruguay incorpora un <strong>nuevo modelo de centro comercial tem\u00e1tico<\/strong>, que cruza retail y real estate productivo, y que podr\u00eda anticipar una tendencia replicable en otros mercados de Latinoam\u00e9rica donde el sector de la construcci\u00f3n y la vivienda sigue siendo un motor clave de actividad econ\u00f3mica.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El proyecto, ubicado en Maldonado, prev\u00e9 una inversi\u00f3n de US$17 millones y apunta a convertirse en un polo regional para el retail de materiales, equipamiento y servicios vinculados a la vivienda.<\/p>\n","protected":false},"author":1,"featured_media":5201,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[40],"tags":[1125,248],"class_list":{"0":"post-5200","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-locations","8":"tag-plaza-39","9":"tag-uruguay"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Plaza 39 impulsa un nuevo polo comercial especializado en construcci\u00f3n y hogar en Uruguay - Just Retail Latam<\/title>\n<meta name=\"description\" content=\"El mercado comercial uruguayo sumar\u00e1 en 2026 un nuevo desarrollo con un posicionamiento poco habitual en la regi\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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