{"id":5203,"date":"2026-01-30T16:36:36","date_gmt":"2026-01-30T15:36:36","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=5203"},"modified":"2026-01-30T16:36:37","modified_gmt":"2026-01-30T15:36:37","slug":"blow-up-abre-concept-store-en-el-parque-comercial-el-tesoro-de-medellin","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/blow-up-abre-concept-store-en-el-parque-comercial-el-tesoro-de-medellin\/","title":{"rendered":"Blow Up abre concept store en el parque comercial El Tesoro de Medell\u00edn"},"content":{"rendered":"\n

La marca de moda casual contempor\u00e1nea Blow Up inaugur\u00f3 una nueva concept store en el parque comercial comombiano El Tesoro<\/strong>, en Medell\u00edn, con la que da un paso estrat\u00e9gico en su plan de expansi\u00f3n y consolidaci\u00f3n dentro del mercado de moda casual en Colombia. La apertura va m\u00e1s all\u00e1 de un nuevo punto de venta y se plantea como una plataforma para fortalecer la relaci\u00f3n entre marca y consumidor.<\/p>\n\n\n\n

La elecci\u00f3n de El Tesoro responde a su posicionamiento como un espacio comercial con alto flujo y un perfil de p\u00fablico que valora el dise\u00f1o, la experiencia y la calidad<\/strong>. Para Blow Up, estar presente en este entorno permite conectar con una audiencia alineada con su propuesta de moda funcional, cotidiana y sin excesos.<\/p>\n\n\n\n

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\"Blow<\/figure>\n\n\n\n
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\"Blow<\/figure>\n\n\n\n
\"Blow<\/figure>\n<\/figure>\n\n\n\n

La tienda fue concebida como un espacio conceptual<\/strong>, donde producto, identidad y experiencia operan de forma integrada. El layout y la presentaci\u00f3n de las colecciones buscan favorecer una interacci\u00f3n directa con los materiales, los cortes y la versatilidad de las prendas, elementos centrales en el ADN de la marca.<\/p>\n\n\n\n

En un contexto de transformaci\u00f3n del retail f\u00edsico, Blow Up apuesta por tiendas con un rol definido: espacios de construcci\u00f3n de marca, confianza y permanencia<\/strong>, m\u00e1s que simples lugares de transacci\u00f3n. En ese sentido, la nueva apertura se integra a una estrategia omnicanal<\/strong>, conectando el canal f\u00edsico con el digital de manera coherente.<\/p>\n\n\n\n

La concept store en El Tesoro forma parte de un plan de crecimiento a largo plazo<\/strong>, orientado a reforzar la presencia de la marca en ubicaciones clave y a consolidar su posicionamiento dentro del competitivo segmento de moda casual contempor\u00e1nea en Colombia.<\/p>\n","protected":false},"excerpt":{"rendered":"

La elecci\u00f3n de El Tesoro responde a su posicionamiento como un espacio comercial con alto flujo y un perfil de p\u00fablico que valora el dise\u00f1o, la experiencia y la calidad.<\/p>\n","protected":false},"author":1,"featured_media":5206,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[37],"tags":[1127,78,1126],"class_list":{"0":"post-5203","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-retailers","8":"tag-blow-up","9":"tag-colombia","10":"tag-el-tesoro"},"yoast_head":"\nBlow Up abre concept store en el parque comercial El Tesoro de Medell\u00edn - Just Retail Latam<\/title>\n<meta name=\"description\" content=\"La marca de moda casual contempor\u00e1nea Blow Up inaugur\u00f3 una nueva concept store en el parque comercial El Tesoro, en Medell\u00edn.\" \/>\n<meta name=\"robots\" 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