{"id":5319,"date":"2026-02-17T15:39:37","date_gmt":"2026-02-17T14:39:37","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=5319"},"modified":"2026-03-01T20:15:36","modified_gmt":"2026-03-01T19:15:36","slug":"costa-coffee-entra-con-ambicion-al-mercado-mexicano","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/costa-coffee-entra-con-ambicion-al-mercado-mexicano\/","title":{"rendered":"Costa Coffee entra con ambici\u00f3n al mercado mexicano"},"content":{"rendered":"\n<p>Desde finales de 2025, Costa Coffee comenz\u00f3 a dar pasos concretos en M\u00e9xico con la inauguraci\u00f3n de sus primeras tiendas, marcando no solo un nuevo cap\u00edtulo para la cadena brit\u00e1nica, sino tambi\u00e9n una interferencia visible en uno de los sectores m\u00e1s competitivos del <em>retail<\/em>: el caf\u00e9 fuera del hogar. <\/p>\n\n\n\n<p>La llegada a M\u00e9xico no es casualidad ni un experimento tibio. Con el respaldo de The Coca-Cola Company \u2013propietaria de la marca desde 2018\u2013, Costa Coffee ha planteado una declaraci\u00f3n de intenciones: <strong>no solo participar, sino competir por un lugar entre las principales cadenas de caf\u00e9 en el pa\u00eds para 2034<\/strong>. <\/p>\n\n\n\n<p>Las primeras cafeter\u00edas, abiertas en la Ciudad de M\u00e9xico y en el Estado de M\u00e9xico, fueron dise\u00f1adas como espacios donde la calidad del caf\u00e9 se combina con una experiencia de consumo que busca captar a un p\u00fablico diverso. No es solo un punto m\u00e1s para tomar un espresso r\u00e1pido sino que es un lugar pensado para integrarse a rutinas sociales, de trabajo y ocio con un enfoque moderno. <\/p>\n\n\n\n<p>Lo que distingue esta entrada es la lectura estrat\u00e9gica del contexto mexicano. A diferencia de mercados donde el consumo per c\u00e1pita es alto y homog\u00e9neo, en M\u00e9xico \u2013pese a que el caf\u00e9 est\u00e1 presente en casi 97 % de los hogares\u2013 la frecuencia de consumo se ubica en niveles relativamente bajos comparados con pa\u00edses como Brasil o Colombia. Eso crea una <strong>ventana de crecimiento interesante para operadores que puedan influir en ocasiones de consumo y h\u00e1bitos cotidianos. <\/strong><\/p>\n\n\n\n<p>Pero el desaf\u00edo es considerable. En el pa\u00eds operan gigantes como Starbucks, con casi mil tiendas, y otras cadenas consolidadas como Tim Hortons o Caf\u00e9 Punta del Cielo, que ya han posicionado sus formatos y experiencias. <strong>Costa Coffee, en ese escenario, est\u00e1 obligada a diferenciarse no solo por producto sino por propuesta de valor y conexi\u00f3n con el consumidor local. <\/strong><\/p>\n\n\n\n<p>La estrategia, seg\u00fan sus ejecutivos, reconoce esa realidad. <strong>Los primeros a\u00f1os \u20132026 y 2027\u2013 ser\u00e1n de aprendizaje intenso<\/strong>, para entender las preferencias de los mexicanos y ajustar tanto el portafolio como el servicio. Ese proceso de adaptaci\u00f3n contempla no solo productos cl\u00e1sicos del espresso o caf\u00e9 filtrado, sino tambi\u00e9n l\u00edneas que puedan convivir con la tradici\u00f3n cafetera local y las expectativas de consumidores con perfiles variados. <\/p>\n\n\n\n<p>Adem\u00e1s, la marca ha expresado inter\u00e9s en acercarse a la cultura cafetalera mexicana. En varias de sus comunicaciones se destaca que los granos que se sirven en las tiendas provienen de regiones como Chiapas y Veracruz, buscando un puente entre la identidad del producto y la propuesta global de la cadena. <\/p>\n\n\n\n<p>El movimiento de Costa Coffee ocurre en un contexto donde <strong>el caf\u00e9 fuera del hogar ha ido ganando espacio en los centros comerciales y avenidas de alto tr\u00e1nsito.<\/strong> La categor\u00eda ha ampliado su ocupaci\u00f3n dentro de los desarrollos comerciales, y las cadenas han sido un factor clave en la renovaci\u00f3n de mix para atraer tr\u00e1fico peatonal. <\/p>\n\n\n\n<p>Para Coca-Cola, la operaci\u00f3n con Costa Coffee combina dos objetivos claros: diversificar su portafolio m\u00e1s all\u00e1 de las bebidas tradicionales y capitalizar el crecimiento de una categor\u00eda \u2013el caf\u00e9 premium\u2013 que mantiene un ritmo de expansi\u00f3n constante a nivel global y regional. <\/p>\n\n\n\n<p>La entrada en M\u00e9xico no puede leerse solo como m\u00e1s tiendas en una ciudad. Es una decisi\u00f3n estrat\u00e9gica con doble filo: implica disputar posicionamiento con marcas bien establecidas y, al mismo tiempo, aprovechar un mercado con potencial de crecimiento en frecuencia de consumo, ocasiones fuera del hogar y una cultura cafetera heterog\u00e9nea.<\/p>\n\n\n\n<p>Si Costa Coffee logra convertir su presencia inicial en una plataforma para generar conexiones profundas con los consumidores mexicanos, podr\u00eda reconfigurar ciertos segmentos del <em>retail<\/em> de caf\u00e9. En la carrera por ganar terreno,<strong> la apuesta no es solo abrir puntos de venta, sino crear h\u00e1bito.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La compa\u00f1\u00eda quiere competir por un lugar entre las principales cadenas de caf\u00e9 en el pa\u00eds para 2034. <\/p>\n","protected":false},"author":1,"featured_media":5320,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[59,38],"tags":[1158,66],"class_list":{"0":"post-5319","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-destacadas","8":"category-ocio-fb","9":"tag-costa-coffee","10":"tag-mexico"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Costa Coffee entra con ambici\u00f3n al mercado mexicano - Just Retail 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