{"id":5410,"date":"2026-03-04T18:18:32","date_gmt":"2026-03-04T17:18:32","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=5410"},"modified":"2026-03-10T15:07:26","modified_gmt":"2026-03-10T14:07:26","slug":"juan-valdez-cede-el-70-de-su-negocio-en-chile-a-la-empresa-local-copec","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/juan-valdez-cede-el-70-de-su-negocio-en-chile-a-la-empresa-local-copec\/","title":{"rendered":"Juan Valdez cede el 70% de su negocio en Chile a la empresa local Copec"},"content":{"rendered":"\n<p>La cadena colombiana de cafeter\u00edas Juan Valdez vira su negocio en Chile. La empresa ha confirmado la venta del 70% de sus acciones en el pa\u00eds al grupo Copec para potenciar el desarrollo de la marca en el mercado chileno.<\/p>\n\n\n\n<p><strong>Procafecol S.A., propietario de Juan Valdez, se quedar\u00e1 con el 30%<\/strong> de los derechos de franquicia en Chile. La operaci\u00f3n tiene como fin consolidar el crecimiento internacional de la cadena de cafeter\u00edas.<\/p>\n\n\n\n<p>La nueva alianza entre Juan Valdez y Copec busca <strong>impulsar la marca en el mercado chileno<\/strong>, apoy\u00e1ndose en la experiencia operativa y el conocimiento local de su nuevo socio en el pa\u00eds.<\/p>\n\n\n\n<p><strong>Copec tiene previsto duplicar el n\u00famero de locales de Juan Valdez en Chile<\/strong> en el mediano plazo y reforzar su presencia en las principales ciudades del pa\u00eds y en zonas intermedias.<\/p>\n\n\n\n<p>\u201cLa capacidad operativa de Copec y el respaldo de la Federaci\u00f3n Nacional de Cafeteros de Colombia dar\u00e1n como resultado un crecimiento s\u00f3lido y con capacidad para ampliar la experiencia del caf\u00e9 de origen a m\u00e1s consumidores en Chile\u201d, detall\u00f3 Camila Escobar, presidenta de Procafecol.<\/p>\n\n\n\n<p>El gerente general de Copec, Arturo Natho, a\u00f1adi\u00f3: \u201cla incorporaci\u00f3n de una marca reconocida y valorada por los consumidores contribuye a elevar la experiencia de servicio, ampliando una oferta integral enfocada en calidad, innovaci\u00f3n y cercan\u00eda con las personas\u201d.<\/p>\n\n\n\n<p>Con casi un siglo de trayectoria, Copec es una empresa chilena especializada en almacenamiento, comercializaci\u00f3n y distribuci\u00f3n de combustibles. En los \u00faltimos a\u00f1os, el grupo diversific\u00f3 su operaci\u00f3n con <strong>el control de estaciones de servicio y tiendas de conveniencia<\/strong>. \u00a0<\/p>\n\n\n\n<p>Juan Valdez opera en el mercado chileno con<strong> una red de treinta establecimientos<\/strong>, la mayor\u00eda de ellos ubicados en la Regi\u00f3n Metropolitana, aunque tambi\u00e9n tiene presencia en ciudades como Vi\u00f1a del Mar, Concepci\u00f3n o Puerto Montt.<\/p>\n\n\n\n<p>En su estrategia de expansi\u00f3n y de consolidar su valor por el caf\u00e9 de origen colombiano, Juan Valdez abri\u00f3 recientemente <a href=\"https:\/\/www.justretail.news\/latam\/noticias\/juan-valdez-abre-en-bogota-su-primer-flagship-store-y-estrena-concepto\/\">su tienda m\u00e1s grande del mundo<\/a>, ubicada en Bogot\u00e1.<\/p>\n\n\n\n<p>La empresa cuenta con 675 establecimientos en todo el mundo y para este a\u00f1o, espera abrir unas noventa tiendas con el foco puesto en su mercado local, Estados Unidos, M\u00e9xico, Brasil y Espa\u00f1a.<\/p>\n\n\n\n<p>Procafecol anot\u00f3 en 2025 un r\u00e9cord de ingresos y utilidades, superando los 800.000 millones de pesos colombianos de facturaci\u00f3n en el \u00faltimo ejercicio, un 15% m\u00e1s que en 2024.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Juan Valdez cuenta con una treintena de cafeter\u00edas en Chile. <\/p>\n","protected":false},"author":1,"featured_media":4991,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[59,38],"tags":[1084,148,1176,600],"class_list":{"0":"post-5410","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-destacadas","8":"category-ocio-fb","9":"tag-cafeterias","10":"tag-chile","11":"tag-copec","12":"tag-juan-valdez"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Juan Valdez cede el 70% de su negocio en Chile a la empresa local Copec - Just Retail Latam<\/title>\n<meta name=\"description\" content=\"Procafecol mantendr\u00e1 el 30% de sus acciones en Chile. Los planes de Copec contemplan duplicar la presencia de la marca en el pa\u00eds.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.justretail.news\/latam\/noticias\/juan-valdez-cede-el-70-de-su-negocio-en-chile-a-la-empresa-local-copec\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Juan Valdez cede el 70% de su negocio en Chile a la empresa local Copec - Just Retail Latam\" \/>\n<meta property=\"og:description\" content=\"Procafecol mantendr\u00e1 el 30% de sus acciones en Chile. 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