{"id":5416,"date":"2026-03-05T20:35:49","date_gmt":"2026-03-05T19:35:49","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=5416"},"modified":"2026-03-16T22:39:13","modified_gmt":"2026-03-16T21:39:13","slug":"ikea-sephora-y-the-home-depot-dominan-el-retail-mexicano","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/ikea-sephora-y-the-home-depot-dominan-el-retail-mexicano\/","title":{"rendered":"Ikea, Sephora y The Home Depot dominan el retail mexicano"},"content":{"rendered":"\n

Un estudio elaborado por Manhattan Associates revel\u00f3 que las empresas que dominan el retail en M\u00e9xico son extranjeras: Ikea, Sephora y The Home Depot. La investigaci\u00f3n tambi\u00e9n arroja como resultado que el retail mexicano ha alcanzado un alto nivel de madurez en capacidades fundamentales de comercio unificado<\/strong> a pesar de mostrarse rezagado en t\u00e9rminos de personalizaci\u00f3n avanzada e integraci\u00f3n multicanal.<\/p>\n\n\n\n

Bajo el nombre de Unified Commerce Benchmark 2026<\/em>, Manhattan Associates en colaboraci\u00f3n con Incisiv evaluaron a m\u00e1s de 400 retailers especializados a nivel global<\/strong>, incluidas 17 marcas de M\u00e9xico, 30 de Brasil, 8 de Chile y 5 de Colombia, como Elektra, Liverpool, Coppel, Zara y C&A.<\/p>\n\n\n\n

La investigaci\u00f3n dio como resultado que M\u00e9xico supera promedios globales en capacidades clave como que el 85% de las marcas nacionales ya tienen \u00f3ptimos niveles de b\u00fasqueda y filtrado en l\u00ednea, o que el 78% ha logrado alto est\u00e1ndares de velocidad en check out<\/em> en tienda.<\/p>\n\n\n\n

Adem\u00e1s, el 71% de las empresas analizadas est\u00e1 en cumplimiento de pedidos dentro de los plazos prometidos (vs. 54% global). \u201cEn M\u00e9xico, las capacidades omnicanal transaccionales ya no son diferenciadores; son requisitos b\u00e1sicos. La verdadera oportunidad para ganar mercado y crecer ventas est\u00e1 en las experiencias personalizadas e integradas\u201d, se\u00f1ala Brando Garc\u00eda, gerente regional de Manhattan Associates para el mercado latinoamericano del norte.<\/p>\n\n\n\n

Personalizaci\u00f3n y comercio social: la nueva frontera competitiva<\/h2>\n\n\n\n

Aunque el desempe\u00f1o operativo es s\u00f3lido, solo el 15% de los retailers mexicanos alcanza niveles avanzados en personalizaci\u00f3n de notificaciones de disponibilidad<\/strong> (vs. 28% global) y apenas 12% en comercio social (vs. 31% internacional).<\/p>\n\n\n\n

El mercado presenta una brecha de 1.4 puntos (en escala de 5) entre capacidades transaccionales b\u00e1sicas y herramientas avanzadas de personalizaci\u00f3n, lo que evidencia un reto pendiente en el uso estrat\u00e9gico de datos para impulsar tique promedio, conversi\u00f3n y lealtad.<\/p>\n\n\n\n

A nivel regional, apenas 11% de los retailers en Latinoam\u00e9rica alcanza la categor\u00eda de l\u00edder en comercio unificado<\/strong>, lo que confirma que la sofisticaci\u00f3n digital sigue siendo una ventaja competitiva limitada.<\/p>\n\n\n\n

Los referentes que marcan el est\u00e1ndar<\/h2>\n\n\n\n

El estudio identifica a cuatro retailers como l\u00edderes en comercio unificado en M\u00e9xico. En primer lugar, el gigante sueco Ikea<\/strong>, que opera en M\u00e9xico desde 2021, se posiciona como l\u00edder en las cuatro \u00e1reas evaluadas: compra, pago, cumplimiento y servicio<\/strong>. Esto coloca a la empresa de art\u00edculos para el hogar en el grupo \u00e9lite del sector de muebles en la regi\u00f3n. Su visibilidad de inventario en tiempo real es un diferenciador clave.<\/p>\n\n\n\n

The Home Depot, por su parte, se posiciona entre las pocas marcas del segmento de mejoramiento del hogar con desempe\u00f1o l\u00edder,<\/strong> destacando en check out<\/em> y fulfillment <\/em>y superando al 80% de sus competidores regionales.<\/p>\n\n\n\n

El top 3 lo completa Sephora<\/strong>, que figura entre el 10% superior del segmento de cosm\u00e9ticos, con liderazgo en experiencia de compra y servicio gracias a su integraci\u00f3n promocional y soporte multicanal v\u00eda WhatsApp y redes sociales.<\/p>\n\n\n\n

En este contexto, los retailers mexicanos han construido una infraestructura omnicanal b\u00e1sica robusta<\/strong>, lo que abre paso a una nueva etapa enfocada en personalizaci\u00f3n en tiempo real, comercio conversacional y coordinaci\u00f3n estrat\u00e9gica entre canales f\u00edsicos y digitales.<\/p>\n\n\n\n

Para Manhattan, el siguiente salto del retail del pa\u00eds no depender\u00e1 de sumar puntos de contacto, sino de coordinarlos estrat\u00e9gicamente, habilitando personalizaci\u00f3n en tiempo real<\/strong> y garantizando continuidad de servicio entre canales, todo en pro de una compra, entrega y post-venta fluidas.<\/p>\n\n\n\n

El estudio completo presenta un an\u00e1lisis por categor\u00eda, nivel de madurez y comparativos internacionales, y se posiciona como una gu\u00eda estrat\u00e9gica para retailers que buscan fortalecer su competitividad en un entorno donde la omnicanalidad es condici\u00f3n m\u00ednima de mercado.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Home Depot ha sido destacada por su servicio de check out y fullfilment. <\/p>\n","protected":false},"author":1,"featured_media":863,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[59,37],"tags":[1178,232,66,1167,1177],"class_list":{"0":"post-5416","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-destacadas","8":"category-retailers","9":"tag-estudios","10":"tag-ikea","11":"tag-mexico","12":"tag-sephora","13":"tag-the-home-depot"},"yoast_head":"\nIkea, Sephora y The Home Depot dominan el retail mexicano - Just Retail Latam<\/title>\n<meta name=\"description\" content=\"El estudio elaborado por Manhattan Associates ha analizado a varios retailers en t\u00e9rminos de los servicios y experiencia que brindan.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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