{"id":5456,"date":"2026-03-12T21:16:57","date_gmt":"2026-03-12T20:16:57","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=5456"},"modified":"2026-03-18T22:57:26","modified_gmt":"2026-03-18T21:57:26","slug":"grupo-la-comer-abre-en-merida-la-primera-tienda-fresko-de-yucatan","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/grupo-la-comer-abre-en-merida-la-primera-tienda-fresko-de-yucatan\/","title":{"rendered":"Grupo La Comer abre en M\u00e9rida la primera tienda Fresko de Yucat\u00e1n"},"content":{"rendered":"\n<p>Fresko llega a Yucat\u00e1n. La cadena de autoservicio especializada de Grupo La Comer abre su primera tienda en el Estado, <strong>ubicada en la carretera M\u00e9rida-Progreso<\/strong>, esquina con la calle 3-B n\u00famero 437.<\/p>\n\n\n\n<p>Para esta apertura, <strong>Grupo La Comer invirti\u00f3 885 millones de pesos mexicanos<\/strong> y gener\u00f3 370 empleos formales: 260 directos y 110 indirectos. Fresko M\u00e9rida ofrece m\u00e1s de 52.000 productos en sus 6.315 m2 de piso de venta y un amplio estacionamiento techado con 257 cajones.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(800 \/ 600)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-5460\" data-id=\"5460\" data-aspect-ratio=\"800 \/ 600\" src=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/03\/fresko-merida1.jpg\" srcset=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/03\/fresko-merida1.jpg 800w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/03\/fresko-merida1-300x225.jpg 300w, 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https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/03\/fresko-merida3-696x522.jpg 696w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/03\/fresko-merida3-265x198.jpg 265w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-5457\" data-id=\"5457\" data-aspect-ratio=\"800 \/ 600\" src=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/03\/fresko-merida4.jpg\" srcset=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/03\/fresko-merida4.jpg 800w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/03\/fresko-merida4-300x225.jpg 300w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/03\/fresko-merida4-768x576.jpg 768w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/03\/fresko-merida4-560x420.jpg 560w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/03\/fresko-merida4-80x60.jpg 80w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/03\/fresko-merida4-150x113.jpg 150w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/03\/fresko-merida4-696x522.jpg 696w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/03\/fresko-merida4-265x198.jpg 265w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Fresko es un formato de tienda diferenciado dentro del sector autoservicio orientado a la e<strong>specializaci\u00f3n por categor\u00eda<\/strong>. Adem\u00e1s de los departamentos tradicionales como carnes, pescados, panader\u00eda, tortiller\u00eda y cava, la tienda cuenta con \u00e1reas como <em>natural\u00edsimo<\/em> \u2013barra especializada que ofrece ensaladas y jugos reci\u00e9n hechos con ingredientes frescos y naturales\u2013 \u00a0y <em>xpressa caf\u00e9<\/em>, el espacio para disfrutar una amplia variedad de caf\u00e9 nacional e importado.<br><br>Adicionalmente, <strong>Fresko integra tambi\u00e9n otras categor\u00edas de salud y belleza<\/strong>, que incluye farmacia, cosm\u00e9ticos de alta gama e hipoalerg\u00e9nicos, as\u00ed como una selecci\u00f3n de otros productos especializados.<br><br>En l\u00ednea con la estrategia de crecimiento rentable y expansi\u00f3n regional de Grupo La Comer, esta apertura representa la entrada a una de las ciudades m\u00e1s relevantes del sureste, que cuenta con un dinamismo econ\u00f3mico notable y un potencial de desarrollo sostenido.<br><br>\u201c<strong>Estamos muy orgullosos de llegar a M\u00e9rida<\/strong>, queremos integrarnos a su sociedad con una propuesta de valor diferenciada y a su econom\u00eda con una visi\u00f3n de largo plazo y crecimiento sostenible\u201d, coment\u00f3 H\u00e9ctor de la Barreda, director general de Grupo La Comer.<br><br>Durante el cuarto trimestre de 2025 la compa\u00f1\u00eda inaugur\u00f3 una tienda La Comer en Tulum, Quintana Roo, la cual requiri\u00f3 una inversi\u00f3n de 1.120 millones de pesos y un City Market en San Jos\u00e9 del Cabo, Baja California Sur, la cual requiri\u00f3 una inversi\u00f3n de 732 millones de pesos mexicanos.<\/p>\n\n\n\n<p>Con esta apertura,<strong> La Comer alcanza los 93 establecimientos en la Rep\u00fablica Mexicana<\/strong>. La empresa atiende a diferentes segmentos socioecon\u00f3micos e incluyen desde abarrotes y productos perecederos hasta mercanc\u00edas generales. Las acciones de Grupo La Comer se cotizan en la Bolsa Mexicana de Valores.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La nueva tienda Fresko M\u00e9rida cuenta con una superficie de 6.315 m2. <\/p>\n","protected":false},"author":1,"featured_media":5461,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[59,37],"tags":[684,756,66,307,1187],"class_list":{"0":"post-5456","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-destacadas","8":"category-retailers","9":"tag-fresko","10":"tag-grupo-la-comer","11":"tag-mexico","12":"tag-tiendas-de-autoservicio","13":"tag-yucatan"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Grupo La Comer abre en M\u00e9rida la primera tienda Fresko de Yucat\u00e1n - Just 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