{"id":5544,"date":"2026-03-24T16:30:37","date_gmt":"2026-03-24T15:30:37","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=5544"},"modified":"2026-03-27T22:10:06","modified_gmt":"2026-03-27T21:10:06","slug":"aqui-tu-reforma-acelera-su-expansion-en-latinoamerica-con-foco-en-mexico-chile-y-colombia","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/aqui-tu-reforma-acelera-su-expansion-en-latinoamerica-con-foco-en-mexico-chile-y-colombia\/","title":{"rendered":"Aqu\u00ed tu Reforma acelera su expansi\u00f3n en Latinoam\u00e9rica con foco en M\u00e9xico, Chile y Colombia"},"content":{"rendered":"\n<p>La firma especializada en reformas del hogar <a href=\"\/latam\/?s=Aqu\u00ed+tu+Reforma\" target=\"_blank\" rel=\"noreferrer noopener\">Aqu\u00ed tu Reforma<\/a> avanza en una nueva fase de crecimiento en Latinoam\u00e9rica como parte de su plan de expansi\u00f3n internacional iniciado en 2022. La compa\u00f1\u00eda contin\u00faa impulsando su modelo h\u00edbrido, que combina licencias digitales con tiendas f\u00edsicas bajo el formato <em>concept store.<\/em><\/p>\n\n\n\n<p>Actualmente, la marca suma 175 licencias digitales y 64 <em>concept stores<\/em> a nivel global, apoy\u00e1ndose en una red de socios estrat\u00e9gicos para fortalecer su presencia en mercados clave.<\/p>\n\n\n\n<p>\u201cNuestro objetivo es claro: consolidarnos como una referencia internacional en el sector de la reforma, combinando presencia f\u00edsica, tecnolog\u00eda propia y una experiencia de cliente diferencial\u201d, explic\u00f3 Enric Aparici, cofundador y director de Internacionalizaci\u00f3n de la compa\u00f1\u00eda.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">M\u00e9xico lidera el crecimiento regional<\/h2>\n\n\n\n<p>En Latinoam\u00e9rica, M\u00e9xico se mantiene como el principal mercado para la empresa. Aqu\u00ed tu Reforma cuenta con 18 tiendas operativas y tiene previstas 7 nuevas aperturas en el corto plazo. Adem\u00e1s, la compa\u00f1\u00eda se encuentra en proceso de b\u00fasqueda de ubicaciones para 22 nuevos franquiciatarios, lo que anticipa una expansi\u00f3n significativa en el pa\u00eds.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Chile y Colombia ganan protagonismo<\/h2>\n\n\n\n<p>Chile tambi\u00e9n forma parte de la estrategia de crecimiento. Actualmente, la marca tiene presencia con tres tiendas ubicadas en centros comerciales relevantes, y planea sumar seis nuevas unidades en los pr\u00f3ximos meses, reforzando su posicionamiento en el mercado chileno.<\/p>\n\n\n\n<p>Por su parte, en Colombia, la compa\u00f1\u00eda opera una <em>concept store<\/em> y prev\u00e9 abrir dos m\u00e1s. Una de ellas estar\u00e1 ubicada en el centro comercial Bulevar de Bogot\u00e1, mientras que la otra se instalar\u00e1 en una de las zonas de dise\u00f1o m\u00e1s representativas de la capital, buscando conectar con un p\u00fablico enfocado en tendencias y renovaci\u00f3n del hogar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Expansi\u00f3n con modelo escalable<\/h2>\n\n\n\n<p>El crecimiento en la regi\u00f3n responde a un modelo escalable que combina digitalizaci\u00f3n, capilaridad territorial y alianzas locales. La empresa contin\u00faa explorando nuevas oportunidades en Latinoam\u00e9rica con el objetivo de replicar un formato que, aseguran, ya ha demostrado su eficacia en la transformaci\u00f3n del sector de reformas del hogar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aqu\u00ed tu Reforma cuenta con 18 tiendas operativas en M\u00e9xico y tiene previstas 7 nuevas aperturas en el corto plazo.<\/p>\n","protected":false},"author":1,"featured_media":5545,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[59,37],"tags":[803,148,78,65,66],"class_list":{"0":"post-5544","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-destacadas","8":"category-retailers","9":"tag-aqui-tu-reforma","10":"tag-chile","11":"tag-colombia","12":"tag-expansion","13":"tag-mexico"},"yoast_head":"<!-- This site is optimized 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