{"id":5552,"date":"2026-03-25T15:51:27","date_gmt":"2026-03-25T14:51:27","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=5552"},"modified":"2026-04-06T18:30:31","modified_gmt":"2026-04-06T16:30:31","slug":"ritas-italian-ice-acelera-su-expansion-en-latinoamerica-con-un-modelo-flexible-y-enfoque-en-socios-locales","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/ritas-italian-ice-acelera-su-expansion-en-latinoamerica-con-un-modelo-flexible-y-enfoque-en-socios-locales\/","title":{"rendered":"Rita\u2019s Italian Ice acelera su expansi\u00f3n en Latinoam\u00e9rica con un modelo flexible y enfoque en socios locales"},"content":{"rendered":"\n

La cadena estadounidense de postres helados Rita\u2019s Italian Ice<\/a> avanza en su estrategia de internacionalizaci\u00f3n con Latinoam\u00e9rica como uno de sus mercados prioritarios. Con d\u00e9cadas de consolidaci\u00f3n en Estados Unidos, la marca apuesta por un crecimiento disciplinado en la regi\u00f3n, basado en franquicias, adaptaci\u00f3n local y eficiencia operativa.<\/p>\n\n\n\n

En entrevista con Just Retail Latam, Lawrence Brown, chief development officer (CDO) de la compa\u00f1\u00eda, detalla que la expansi\u00f3n global se apoya en un modelo probado<\/strong> que combina simplicidad operativa, rentabilidad y una propuesta clara centrada en productos refrescantes de alta calidad.<\/p>\n\n\n\n

Latinoam\u00e9rica: un mercado natural para el concepto<\/h2>\n\n\n\n

De acuerdo con Brown, la regi\u00f3n presenta condiciones especialmente favorables para el desarrollo de la marca. Factores como el clima c\u00e1lido, la afinidad por sabores frutales y una cultura de consumo social impulsan la demanda de este tipo de productos.<\/strong><\/p>\n\n\n\n

\n
\"Rita's<\/figure>\n\n\n\n
\"Rita's<\/figure>\n\n\n\n
\"Rita's<\/figure>\n<\/figure>\n\n\n\n

\u201cExiste una conexi\u00f3n natural con nuestro portafolio, especialmente con sabores como mango y otras frutas tropicales, que ya son de los m\u00e1s exitosos en Estados Unidos\u201d, explica el directivo.<\/p>\n\n\n\n

Adem\u00e1s, el posicionamiento de Rita\u2019s \u2014basado en productos indulgentes pero accesibles\u2014 le permite competir en precio sin sacrificar calidad, un elemento clave en mercados emergentes.<\/p>\n\n\n\n

M\u00e9xico, punto clave en la estrategia<\/h2>\n\n\n\n

Dentro de la regi\u00f3n, M\u00e9xico se perfila como uno de los mercados estrat\u00e9gicos para la compa\u00f1\u00eda.<\/strong> En este pa\u00eds, la expansi\u00f3n est\u00e1 siendo liderada por Lizan Retail Advisors<\/a> (LRA), firma encargada de desarrollar la marca mediante la construcci\u00f3n de alianzas con operadores locales.<\/p>\n\n\n\n

El enfoque pasa por identificar socios con experiencia en retail<\/em> y capacidad operativa, m\u00e1s all\u00e1 del m\u00fasculo financiero. La compa\u00f1\u00eda prioriza estructuras de master franchise<\/em> o joint ventures<\/em> con actores que puedan escalar el negocio de manera sostenible.<\/p>\n\n\n\n

Modelo adaptable y escalable<\/h2>\n\n\n\n

Uno de los diferenciales de Rita\u2019s en su expansi\u00f3n internacional es la flexibilidad de formatos. La marca puede operar desde kioscos en centros comerciales hasta tiendas tradicionales con drive-thru, <\/strong>adapt\u00e1ndose a distintos entornos inmobiliarios.<\/p>\n\n\n\n

\"Rita's<\/figure>\n\n\n\n

Este enfoque se complementa con un men\u00fa acotado \u2013centrado en dos categor\u00edas principales\u2013 que simplifica la operaci\u00f3n y reduce costos. Al mismo tiempo, la compa\u00f1\u00eda cuenta con m\u00e1s de 80 sabores y una estrategia de innovaci\u00f3n constante que permite incorporar ediciones limitadas y propuestas adaptadas a cada mercado.<\/p>\n\n\n\n

Localizaci\u00f3n sin perder identidad<\/h2>\n\n\n\n

El reto, se\u00f1ala Brown, es lograr un balance entre consistencia global y relevancia local<\/strong>. Mientras que la identidad de marca y la operaci\u00f3n se mantienen estandarizadas, la adaptaci\u00f3n ocurre en elementos como sabores, marketing y formatos.<\/p>\n\n\n\n

\u201cDefinimos claramente qu\u00e9 es innegociable y qu\u00e9 es flexible. Eso nos permite mantener la esencia de la marca mientras conectamos con cada cultura\u201d, afirma.<\/p>\n\n\n\n

Crecimiento disciplinado en mercados emergentes<\/h2>\n\n\n\n

La compa\u00f1\u00eda reconoce que su llegada a nuevos mercados implica desaf\u00edos como la construcci\u00f3n de marca, la educaci\u00f3n del consumidor \u2013especialmente en categor\u00edas menos conocidas como el Italian Ice\u2013 y la adaptaci\u00f3n a marcos regulatorios locales.<\/p>\n\n\n\n

\"Rita's<\/figure>\n\n\n\n

Para enfrentarlos, Rita\u2019s apuesta por un crecimiento progresivo, apoyado en socios locales s\u00f3lidos<\/strong> y en un modelo operativo simplificado que facilita la replicabilidad.<\/p>\n\n\n\n

Con esta estrategia, la marca busca posicionarse como una alternativa diferenciada dentro del segmento de postres congelados en Latinoam\u00e9rica, capitalizando la demanda por experiencias accesibles, refrescantes y con valor agregado.<\/p>\n","protected":false},"excerpt":{"rendered":"

Dentro de la regi\u00f3n, M\u00e9xico se perfila como uno de los mercados estrat\u00e9gicos para la compa\u00f1\u00eda.<\/p>\n","protected":false},"author":1,"featured_media":5557,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[38],"tags":[1202],"class_list":{"0":"post-5552","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ocio-fb","8":"tag-ritas-italian-ice"},"yoast_head":"\nRita\u2019s Italian Ice acelera su expansi\u00f3n en Latinoam\u00e9rica con un modelo flexible y enfoque en socios locales - Just Retail Latam<\/title>\n<meta name=\"description\" content=\"Rita\u2019s Italian Ice avanza en su estrategia de internacionalizaci\u00f3n con Latinoam\u00e9rica como uno de sus mercados prioritarios.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.justretail.news\/latam\/noticias\/ritas-italian-ice-acelera-su-expansion-en-latinoamerica-con-un-modelo-flexible-y-enfoque-en-socios-locales\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rita\u2019s Italian Ice acelera su expansi\u00f3n en Latinoam\u00e9rica con un modelo flexible y enfoque en socios locales - Just Retail Latam\" \/>\n<meta property=\"og:description\" content=\"Rita\u2019s Italian Ice avanza en su estrategia de internacionalizaci\u00f3n con Latinoam\u00e9rica como uno de sus mercados prioritarios.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.justretail.news\/latam\/noticias\/ritas-italian-ice-acelera-su-expansion-en-latinoamerica-con-un-modelo-flexible-y-enfoque-en-socios-locales\/\" \/>\n<meta property=\"og:site_name\" content=\"Just Retail Latam\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-25T14:51:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-06T16:30:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/03\/RItas-2-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redacci\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redacci\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/noticias\\\/ritas-italian-ice-acelera-su-expansion-en-latinoamerica-con-un-modelo-flexible-y-enfoque-en-socios-locales\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/noticias\\\/ritas-italian-ice-acelera-su-expansion-en-latinoamerica-con-un-modelo-flexible-y-enfoque-en-socios-locales\\\/\"},\"author\":{\"name\":\"Redacci\u00f3n\",\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/#\\\/schema\\\/person\\\/1543b9d803b2d5751fba2211e7785c5f\"},\"headline\":\"Rita\u2019s Italian Ice acelera su expansi\u00f3n en Latinoam\u00e9rica con un modelo flexible y enfoque en socios locales\",\"datePublished\":\"2026-03-25T14:51:27+00:00\",\"dateModified\":\"2026-04-06T16:30:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/noticias\\\/ritas-italian-ice-acelera-su-expansion-en-latinoamerica-con-un-modelo-flexible-y-enfoque-en-socios-locales\\\/\"},\"wordCount\":589,\"publisher\":{\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/noticias\\\/ritas-italian-ice-acelera-su-expansion-en-latinoamerica-con-un-modelo-flexible-y-enfoque-en-socios-locales\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/RItas-2-scaled.jpg\",\"keywords\":[\"Rita's Italian Ice\"],\"articleSection\":[\"Ocio & F&B\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/noticias\\\/ritas-italian-ice-acelera-su-expansion-en-latinoamerica-con-un-modelo-flexible-y-enfoque-en-socios-locales\\\/\",\"url\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/noticias\\\/ritas-italian-ice-acelera-su-expansion-en-latinoamerica-con-un-modelo-flexible-y-enfoque-en-socios-locales\\\/\",\"name\":\"Rita\u2019s Italian Ice acelera su expansi\u00f3n en Latinoam\u00e9rica con un modelo flexible y enfoque en socios locales - Just Retail Latam\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/noticias\\\/ritas-italian-ice-acelera-su-expansion-en-latinoamerica-con-un-modelo-flexible-y-enfoque-en-socios-locales\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/noticias\\\/ritas-italian-ice-acelera-su-expansion-en-latinoamerica-con-un-modelo-flexible-y-enfoque-en-socios-locales\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/RItas-2-scaled.jpg\",\"datePublished\":\"2026-03-25T14:51:27+00:00\",\"dateModified\":\"2026-04-06T16:30:31+00:00\",\"description\":\"Rita\u2019s Italian Ice avanza en su estrategia de internacionalizaci\u00f3n con Latinoam\u00e9rica como uno de sus mercados prioritarios.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/noticias\\\/ritas-italian-ice-acelera-su-expansion-en-latinoamerica-con-un-modelo-flexible-y-enfoque-en-socios-locales\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.justretail.news\\\/latam\\\/noticias\\\/ritas-italian-ice-acelera-su-expansion-en-latinoamerica-con-un-modelo-flexible-y-enfoque-en-socios-locales\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/noticias\\\/ritas-italian-ice-acelera-su-expansion-en-latinoamerica-con-un-modelo-flexible-y-enfoque-en-socios-locales\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/RItas-2-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/RItas-2-scaled.jpg\",\"width\":800,\"height\":600,\"caption\":\"Rita's Italian Ice\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/noticias\\\/ritas-italian-ice-acelera-su-expansion-en-latinoamerica-con-un-modelo-flexible-y-enfoque-en-socios-locales\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Rita\u2019s Italian Ice acelera su expansi\u00f3n en Latinoam\u00e9rica con un modelo flexible y enfoque en socios locales\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/#website\",\"url\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/\",\"name\":\"Just Retail Latam\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/#organization\",\"name\":\"Just Retail Latam\",\"url\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/just-retail-logo-NEGRO-trans-latam-272x90_nuevo.png\",\"contentUrl\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/just-retail-logo-NEGRO-trans-latam-272x90_nuevo.png\",\"width\":272,\"height\":90,\"caption\":\"Just Retail Latam\"},\"image\":{\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/#\\\/schema\\\/person\\\/1543b9d803b2d5751fba2211e7785c5f\",\"name\":\"Redacci\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/728f66d366b9809efe89ec232bef06263abc057cefaba166bbd45a167e648b3c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/728f66d366b9809efe89ec232bef06263abc057cefaba166bbd45a167e648b3c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/728f66d366b9809efe89ec232bef06263abc057cefaba166bbd45a167e648b3c?s=96&d=mm&r=g\",\"caption\":\"Redacci\u00f3n\"},\"sameAs\":[\"https:\\\/\\\/www.justretail.news\\\/latam\"],\"url\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/noticias\\\/author\\\/latam_master\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Rita\u2019s Italian Ice acelera su expansi\u00f3n en Latinoam\u00e9rica con un modelo flexible y enfoque en socios locales - Just Retail Latam","description":"Rita\u2019s Italian Ice avanza en su estrategia de internacionalizaci\u00f3n con Latinoam\u00e9rica como uno de sus mercados prioritarios.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.justretail.news\/latam\/noticias\/ritas-italian-ice-acelera-su-expansion-en-latinoamerica-con-un-modelo-flexible-y-enfoque-en-socios-locales\/","og_locale":"es_ES","og_type":"article","og_title":"Rita\u2019s Italian Ice acelera su expansi\u00f3n en Latinoam\u00e9rica con un modelo flexible y enfoque en socios locales - Just Retail Latam","og_description":"Rita\u2019s Italian Ice avanza en su estrategia de internacionalizaci\u00f3n con Latinoam\u00e9rica como uno de sus mercados prioritarios.","og_url":"https:\/\/www.justretail.news\/latam\/noticias\/ritas-italian-ice-acelera-su-expansion-en-latinoamerica-con-un-modelo-flexible-y-enfoque-en-socios-locales\/","og_site_name":"Just Retail Latam","article_published_time":"2026-03-25T14:51:27+00:00","article_modified_time":"2026-04-06T16:30:31+00:00","og_image":[{"width":800,"height":600,"url":"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/03\/RItas-2-scaled.jpg","type":"image\/jpeg"}],"author":"Redacci\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Redacci\u00f3n","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.justretail.news\/latam\/noticias\/ritas-italian-ice-acelera-su-expansion-en-latinoamerica-con-un-modelo-flexible-y-enfoque-en-socios-locales\/#article","isPartOf":{"@id":"https:\/\/www.justretail.news\/latam\/noticias\/ritas-italian-ice-acelera-su-expansion-en-latinoamerica-con-un-modelo-flexible-y-enfoque-en-socios-locales\/"},"author":{"name":"Redacci\u00f3n","@id":"https:\/\/www.justretail.news\/latam\/#\/schema\/person\/1543b9d803b2d5751fba2211e7785c5f"},"headline":"Rita\u2019s Italian Ice acelera su expansi\u00f3n en Latinoam\u00e9rica con un modelo flexible y enfoque en socios locales","datePublished":"2026-03-25T14:51:27+00:00","dateModified":"2026-04-06T16:30:31+00:00","mainEntityOfPage":{"@id":"https:\/\/www.justretail.news\/latam\/noticias\/ritas-italian-ice-acelera-su-expansion-en-latinoamerica-con-un-modelo-flexible-y-enfoque-en-socios-locales\/"},"wordCount":589,"publisher":{"@id":"https:\/\/www.justretail.news\/latam\/#organization"},"image":{"@id":"https:\/\/www.justretail.news\/latam\/noticias\/ritas-italian-ice-acelera-su-expansion-en-latinoamerica-con-un-modelo-flexible-y-enfoque-en-socios-locales\/#primaryimage"},"thumbnailUrl":"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/03\/RItas-2-scaled.jpg","keywords":["Rita's Italian Ice"],"articleSection":["Ocio & F&B"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.justretail.news\/latam\/noticias\/ritas-italian-ice-acelera-su-expansion-en-latinoamerica-con-un-modelo-flexible-y-enfoque-en-socios-locales\/","url":"https:\/\/www.justretail.news\/latam\/noticias\/ritas-italian-ice-acelera-su-expansion-en-latinoamerica-con-un-modelo-flexible-y-enfoque-en-socios-locales\/","name":"Rita\u2019s Italian Ice acelera su expansi\u00f3n en Latinoam\u00e9rica con un modelo flexible y enfoque en socios locales - Just Retail Latam","isPartOf":{"@id":"https:\/\/www.justretail.news\/latam\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.justretail.news\/latam\/noticias\/ritas-italian-ice-acelera-su-expansion-en-latinoamerica-con-un-modelo-flexible-y-enfoque-en-socios-locales\/#primaryimage"},"image":{"@id":"https:\/\/www.justretail.news\/latam\/noticias\/ritas-italian-ice-acelera-su-expansion-en-latinoamerica-con-un-modelo-flexible-y-enfoque-en-socios-locales\/#primaryimage"},"thumbnailUrl":"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/03\/RItas-2-scaled.jpg","datePublished":"2026-03-25T14:51:27+00:00","dateModified":"2026-04-06T16:30:31+00:00","description":"Rita\u2019s Italian Ice avanza en su estrategia de internacionalizaci\u00f3n con Latinoam\u00e9rica como uno de sus mercados prioritarios.","breadcrumb":{"@id":"https:\/\/www.justretail.news\/latam\/noticias\/ritas-italian-ice-acelera-su-expansion-en-latinoamerica-con-un-modelo-flexible-y-enfoque-en-socios-locales\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.justretail.news\/latam\/noticias\/ritas-italian-ice-acelera-su-expansion-en-latinoamerica-con-un-modelo-flexible-y-enfoque-en-socios-locales\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.justretail.news\/latam\/noticias\/ritas-italian-ice-acelera-su-expansion-en-latinoamerica-con-un-modelo-flexible-y-enfoque-en-socios-locales\/#primaryimage","url":"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/03\/RItas-2-scaled.jpg","contentUrl":"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/03\/RItas-2-scaled.jpg","width":800,"height":600,"caption":"Rita's Italian Ice"},{"@type":"BreadcrumbList","@id":"https:\/\/www.justretail.news\/latam\/noticias\/ritas-italian-ice-acelera-su-expansion-en-latinoamerica-con-un-modelo-flexible-y-enfoque-en-socios-locales\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.justretail.news\/latam\/"},{"@type":"ListItem","position":2,"name":"Rita\u2019s Italian Ice acelera su expansi\u00f3n en Latinoam\u00e9rica con un modelo flexible y enfoque en socios locales"}]},{"@type":"WebSite","@id":"https:\/\/www.justretail.news\/latam\/#website","url":"https:\/\/www.justretail.news\/latam\/","name":"Just Retail Latam","description":"","publisher":{"@id":"https:\/\/www.justretail.news\/latam\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.justretail.news\/latam\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.justretail.news\/latam\/#organization","name":"Just Retail Latam","url":"https:\/\/www.justretail.news\/latam\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.justretail.news\/latam\/#\/schema\/logo\/image\/","url":"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2024\/05\/just-retail-logo-NEGRO-trans-latam-272x90_nuevo.png","contentUrl":"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2024\/05\/just-retail-logo-NEGRO-trans-latam-272x90_nuevo.png","width":272,"height":90,"caption":"Just Retail Latam"},"image":{"@id":"https:\/\/www.justretail.news\/latam\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.justretail.news\/latam\/#\/schema\/person\/1543b9d803b2d5751fba2211e7785c5f","name":"Redacci\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/728f66d366b9809efe89ec232bef06263abc057cefaba166bbd45a167e648b3c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/728f66d366b9809efe89ec232bef06263abc057cefaba166bbd45a167e648b3c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/728f66d366b9809efe89ec232bef06263abc057cefaba166bbd45a167e648b3c?s=96&d=mm&r=g","caption":"Redacci\u00f3n"},"sameAs":["https:\/\/www.justretail.news\/latam"],"url":"https:\/\/www.justretail.news\/latam\/noticias\/author\/latam_master\/"}]}},"jetpack_featured_media_url":"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/03\/RItas-2-scaled.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.justretail.news\/latam\/wp-json\/wp\/v2\/posts\/5552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.justretail.news\/latam\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.justretail.news\/latam\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.justretail.news\/latam\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.justretail.news\/latam\/wp-json\/wp\/v2\/comments?post=5552"}],"version-history":[{"count":3,"href":"https:\/\/www.justretail.news\/latam\/wp-json\/wp\/v2\/posts\/5552\/revisions"}],"predecessor-version":[{"id":5562,"href":"https:\/\/www.justretail.news\/latam\/wp-json\/wp\/v2\/posts\/5552\/revisions\/5562"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.justretail.news\/latam\/wp-json\/wp\/v2\/media\/5557"}],"wp:attachment":[{"href":"https:\/\/www.justretail.news\/latam\/wp-json\/wp\/v2\/media?parent=5552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.justretail.news\/latam\/wp-json\/wp\/v2\/categories?post=5552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.justretail.news\/latam\/wp-json\/wp\/v2\/tags?post=5552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}