{"id":5646,"date":"2026-04-09T00:06:39","date_gmt":"2026-04-08T22:06:39","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=5646"},"modified":"2026-04-09T00:06:40","modified_gmt":"2026-04-08T22:06:40","slug":"soriana-entra-en-el-mercado-infantil-con-su-propia-marca-para-bebes","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/soriana-entra-en-el-mercado-infantil-con-su-propia-marca-para-bebes\/","title":{"rendered":"Soriana entra en el mercado infantil con su propia marca para beb\u00e9s"},"content":{"rendered":"\n<p>Organizaci\u00f3n Soriana entra en el mercado de beb\u00e9s. La empresa mexicana <strong>lanza Baby Essentials, su marca propia de art\u00edculos para el cuidado de beb\u00e9s<\/strong>, con la que espera alcanzar una participaci\u00f3n de mercado del 15%.<\/p>\n\n\n\n<p>De acuerdo con Alejandra N\u00fa\u00f1ez, directora de Abarrotes no comestibles y farmacia de Soriana, la empresa ha visto en el segmento infantil un espacio para crecer, derivado del mayor conocimiento de los consumidores y de sus cambios en el consumo hacia productos de mejor calidad.<\/p>\n\n\n\n<p>En esta primera instancia, Soriana incluir\u00e1 en Baby Essentials <strong>una l\u00ednea de pa\u00f1ales, toallitas h\u00famedas y otros productos de higiene<\/strong>, logrando impulsar su marca blanca con precios bajos frente a la oferta de otros supermercados.<\/p>\n\n\n\n<p>El grupo mexicano inici\u00f3 en 2022 <strong>un proceso de transformaci\u00f3n de su marca propia<\/strong> y dos a\u00f1os despu\u00e9s logr\u00f3 lanzar m\u00e1s de 1.000 productos, tanto nuevos como renovados, con el que alcanz\u00f3 un total de 1.800 productos, seg\u00fan <em>Expansi\u00f3n<\/em>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La empresa mexicana lanza Baby Essentials, una marca que incluye pa\u00f1ales, toallas h\u00famedas y art\u00edculos de higiene para beb\u00e9s. <\/p>\n","protected":false},"author":1,"featured_media":5647,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[37],"tags":[1214,66,1213],"class_list":{"0":"post-5646","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-retailers","8":"tag-marcas-propias","9":"tag-mexico","10":"tag-soriana"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Soriana entra en el mercado infantil con su propia marca para 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