{"id":5690,"date":"2026-04-16T17:49:13","date_gmt":"2026-04-16T15:49:13","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=5690"},"modified":"2026-04-16T17:49:14","modified_gmt":"2026-04-16T15:49:14","slug":"juan-valdez-se-reorganiza-camila-escobar-deja-la-presidencia-de-procafecol","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/juan-valdez-se-reorganiza-camila-escobar-deja-la-presidencia-de-procafecol\/","title":{"rendered":"Juan Valdez se reorganiza: Camila Escobar deja la presidencia de Procafecol"},"content":{"rendered":"\n<p>En plena apuesta internacional, Juan Valdez cambia de directivos. Procafecol, la empresa creada por la Federaci\u00f3n Nacional de Cafeteros de Colombia, anunci\u00f3 que Camila Escobar dejar\u00e1 de ser su presidenta.<\/p>\n\n\n\n<p>La salida se har\u00e1 efectiva el pr\u00f3ximo 30 de abril y su reemplazante a\u00fan no ha sido elegido. Escobar, que fue nombrada presidenta de Procafecol en 2018, dejar\u00e1 su cargo por voluntad propia y tras haber cumplido una misi\u00f3n estrat\u00e9gica en la transformaci\u00f3n de la compa\u00f1\u00eda y el fortalecimiento del posicionamiento de la marca Juan Valdez en el mundo.<\/p>\n\n\n\n<p>La directiva abandonar\u00e1 la presencia de Procafecol para incorporarse a la fundaci\u00f3n Colfuturo, que financia estudios de posgrado y becas a estudiantes colombianos. Tras aceptar la renuncia de Escobar, <strong>Juan Valdez design\u00f3 como presidente ejecutivo encargado a Carlos Arturo Azuero Perdomo<\/strong>, actual presidente y miembro de la junta directiva de la compa\u00f1\u00eda.<\/p>\n\n\n\n<p>La empresa de cafeter\u00edas asegur\u00f3 que iniciar\u00e1 un proceso transparente <strong>para la elecci\u00f3n del nuevo CEO<\/strong>, que ser\u00e1 clave para liderar el momento de transformaci\u00f3n y crecimiento de Procafecol.<\/p>\n\n\n\n<p>Juan Valdez se encuentra en pleno proceso de expansi\u00f3n tras anunciar recientemente que <a href=\"https:\/\/www.justretail.news\/latam\/noticias\/juan-valdez-se-afianza-en-espana-anuncia-produccion-de-cafe-en-valencia\/\">comenzar\u00e1 a vender en Europa caf\u00e9 hecho en Espa\u00f1a<\/a>. Adem\u00e1s, la empresa <a href=\"https:\/\/www.justretail.news\/latam\/noticias\/juan-valdez-inicia-operaciones-en-brasil-con-su-primer-cafe-en-sao-paulo\/\">desembarc\u00f3 en Brasil<\/a> a finales del a\u00f1o pasado y abri\u00f3 en Bogot\u00e1 <a href=\"https:\/\/www.justretail.news\/latam\/noticias\/juan-valdez-abre-en-bogota-su-primer-flagship-store-y-estrena-concepto\/\">su mayor <em>flagship<\/em> del mundo<\/a>, en una tienda de tres pisos que honran el universo cafetero.<\/p>\n\n\n\n<p>A espera de los resultados del \u00faltimo ejercicio, Procafecol gener\u00f3 unas ventas de 345.685 millones de pesos colombianos en 2024, un 9% m\u00e1s que en el a\u00f1o anterior.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Escobar era CEO de Procafecol desde 2018 y lider\u00f3 el proceso de expansi\u00f3n y transformaci\u00f3n de Juan Valdez. <\/p>\n","protected":false},"author":1,"featured_media":5691,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[71],"tags":[600,1220],"class_list":{"0":"post-5690","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nombramientos","8":"tag-juan-valdez","9":"tag-procafecol"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Juan Valdez se reorganiza: Camila Escobar deja la presidencia de Procafecol - Just Retail Latam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.justretail.news\/latam\/noticias\/juan-valdez-se-reorganiza-camila-escobar-deja-la-presidencia-de-procafecol\/\" \/>\n<meta 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