{"id":5817,"date":"2026-05-07T20:29:05","date_gmt":"2026-05-07T18:29:05","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=5817"},"modified":"2026-05-18T21:18:01","modified_gmt":"2026-05-18T19:18:01","slug":"starbucks-nombra-a-jaime-vasquez-como-nuevo-director-de-su-negocio-en-mexico","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/starbucks-nombra-a-jaime-vasquez-como-nuevo-director-de-su-negocio-en-mexico\/","title":{"rendered":"Starbucks nombra a Jaime Vasquez como nuevo director de su negocio en M\u00e9xico"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Starbucks reordena su direcci\u00f3n en M\u00e9xico. La cadena de cafeter\u00edas, que opera en el pa\u00eds a trav\u00e9s de Alsea, cambia de director en un momento clave para la empresa, que inici\u00f3 el a\u00f1o con <a href=\"https:\/\/www.justretail.news\/latam\/noticias\/alsea-prioriza-remodelaciones-de-starbucks-en-mexico-y-apunta-a-llegar-a-1-000-tiendas-este-ano\/\">la intenci\u00f3n de alcanzar las 1.000 tiendas<\/a> en territorio mexicano.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jaime Vasquez ha asumido desde este mes el cargo de director de Starbucks M\u00e9xico. El directivo l<strong>leva varios a\u00f1os en Alsea<\/strong>, habiendo trabajado en el segmento <em>full service restaurants<\/em> de la empresa mexicana durante 4 a\u00f1os, encabezando marcas del negocio de restaurantes de Alsea.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"225\" src=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/05\/jaime-vasquez-alsea-starbucks.jpg\" alt=\"\" class=\"wp-image-5818\" srcset=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/05\/jaime-vasquez-alsea-starbucks.jpg 225w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/05\/jaime-vasquez-alsea-starbucks-150x150.jpg 150w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cCierro una etapa de grandes retos, crecimiento consistente y, sobre todo, de valiosas conexiones humanas\u201d, se\u00f1al\u00f3 Vasquez en su red social LinkedIn. \u201cInicio esta nueva etapa con el compromiso de <strong>seguir posicion\u00e1ndonos como el mayor proveedor de caf\u00e9 del mundo<\/strong>\u201d, a\u00f1adi\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Vasquez sustituir\u00e1 en el cargo a Francisco Tosso<\/strong>, que abandon\u00f3 el puesto tras m\u00e1s de dos a\u00f1os al frente de Starbucks M\u00e9xico y de estar un total de siete a\u00f1os en Alsea, habiendo trabajado tambi\u00e9n en el negocio del grupo en Colombia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cambios para seguir creciendo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El nuevo directivo de Starbucks M\u00e9xico llega en un momento clave en el que Alsea se propuso <strong>mejorar el rendimiento de las cafeter\u00edas<\/strong> y apostar a la \u00e9poca de ventas del Mundial de F\u00fatbol.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De hecho, el objetivo de Starbuck es&nbsp;<strong>alcanzar las 1.000 cafeter\u00edas en M\u00e9xico este a\u00f1o<\/strong>, teniendo en cuenta que en la actualidad cuenta con 935 establecimientos en el pa\u00eds. Las nuevas aperturas corresponder\u00edan a formatos m\u00e1s peque\u00f1os y expandirse a m\u00e1s lugares.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La estrategia de crecimiento de la cadena de cafeter\u00edas en el pa\u00eds se centrar\u00e1 tambi\u00e9n en<strong> remodelar algunas de sus ubicaciones <\/strong>y mejorar la experiencia en tienda, con la introducci\u00f3n de elementos nuevos como bandejas de madera o cubiertos de acero.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jaime Vasquez sustituye a Francisco Tosso, que fue durante m\u00e1s de dos a\u00f1os el director de Starbucks en M\u00e9xico. <\/p>\n","protected":false},"author":1,"featured_media":5616,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[59,71,37],"tags":[679,66,328],"class_list":["post-5817","post","type-post","status-publish","format-standard","has-post-thumbnail","category-destacadas","category-nombramientos","category-retailers","tag-alsea","tag-mexico","tag-starbucks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Starbucks nombra a Jaime Vasquez como nuevo director de su negocio en M\u00e9xico - Just Retail Latam<\/title>\n<meta name=\"description\" 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