{"id":5976,"date":"2026-06-03T19:05:14","date_gmt":"2026-06-03T17:05:14","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=5976"},"modified":"2026-06-03T19:05:15","modified_gmt":"2026-06-03T17:05:15","slug":"la-comer-apuesta-por-el-modelo-de-proximidad-con-el-relanzamiento-de-sumesa","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/la-comer-apuesta-por-el-modelo-de-proximidad-con-el-relanzamiento-de-sumesa\/","title":{"rendered":"La Comer apuesta por el modelo de proximidad con el relanzamiento de Sumesa"},"content":{"rendered":"\n<p>Grupo La Comer anuncia la apertura de Sumesa Coyoac\u00e1n, marcando el relanzamiento del formato. La empresa mexicana apuesta as\u00ed por el segmento de proximidad urbana como parte de su estrategia de crecimiento global. &nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"521\" src=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/06\/Sumesa-La-Comer-1.jpg\" alt=\"\" class=\"wp-image-5979\" srcset=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/06\/Sumesa-La-Comer-1.jpg 800w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/06\/Sumesa-La-Comer-1-300x195.jpg 300w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/06\/Sumesa-La-Comer-1-768x500.jpg 768w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/06\/Sumesa-La-Comer-1-645x420.jpg 645w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/06\/Sumesa-La-Comer-1-150x98.jpg 150w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/06\/Sumesa-La-Comer-1-696x453.jpg 696w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Para esta apertura, La Comer ha invertido <strong>80 millones de pesos mexicanos en la puesta en marcha de Sumesa Coyoac\u00e1n<\/strong>. La unidad supuso la generaci\u00f3n de 80 puestos de trabajos, de los cuales 56 son directos y 24 indirectos.<\/p>\n\n\n\n<p>Con esta nueva tienda, ubicada en el n\u00famero 1450 de Avenida Coyoac\u00e1n, Grupo La Comer suma 94 unidades comerciales en operaci\u00f3n en territorio mexicano.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">El relanzamiento de Sumesa<\/h2>\n\n\n\n<p>Dise\u00f1adas para responder a las nuevas din\u00e1micas de consumo urbano, las tiendas Sumesa ofrecen una propuesta enfocada en la proximidad, conveniencia y una selecci\u00f3n cuidadosamente curada de productos para resolver las compras cotidianas de forma \u00e1gil y eficiente.<br><br>Sumesa Coyoac\u00e1n cuenta con m\u00e1s de 5.000 art\u00edculos y una propuesta de valor renovada que combina productos de consumo diario, art\u00edculos premium y servicios dise\u00f1ados para facilitar la vida de los consumidores.<br><\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(800 \/ 495)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"495\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-5977\" data-id=\"5977\" data-aspect-ratio=\"800 \/ 495\" src=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/06\/Sumesa-La-Comer-pasillo.jpg\" srcset=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/06\/Sumesa-La-Comer-pasillo.jpg 800w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/06\/Sumesa-La-Comer-pasillo-300x186.jpg 300w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/06\/Sumesa-La-Comer-pasillo-768x475.jpg 768w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/06\/Sumesa-La-Comer-pasillo-679x420.jpg 679w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/06\/Sumesa-La-Comer-pasillo-150x93.jpg 150w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/06\/Sumesa-La-Comer-pasillo-696x431.jpg 696w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/06\/Sumesa-La-Comer-pasillo-356x220.jpg 356w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"487\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-5978\" data-id=\"5978\" data-aspect-ratio=\"800 \/ 487\" src=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/06\/Sumesa-La-Comer-heladeras.jpg\" srcset=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/06\/Sumesa-La-Comer-heladeras.jpg 800w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/06\/Sumesa-La-Comer-heladeras-300x183.jpg 300w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/06\/Sumesa-La-Comer-heladeras-768x468.jpg 768w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/06\/Sumesa-La-Comer-heladeras-690x420.jpg 690w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/06\/Sumesa-La-Comer-heladeras-150x91.jpg 150w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/06\/Sumesa-La-Comer-heladeras-696x424.jpg 696w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"639\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-5981\" data-id=\"5981\" data-aspect-ratio=\"800 \/ 639\" src=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/06\/Xpressa-Cafe-Sumesa-La-Comer.jpg\" srcset=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/06\/Xpressa-Cafe-Sumesa-La-Comer.jpg 800w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/06\/Xpressa-Cafe-Sumesa-La-Comer-300x240.jpg 300w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/06\/Xpressa-Cafe-Sumesa-La-Comer-768x613.jpg 768w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/06\/Xpressa-Cafe-Sumesa-La-Comer-526x420.jpg 526w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/06\/Xpressa-Cafe-Sumesa-La-Comer-150x120.jpg 150w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/06\/Xpressa-Cafe-Sumesa-La-Comer-696x556.jpg 696w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p><br>Uno de los principales diferenciadores del nuevo formato es <strong>la organizaci\u00f3n de la tienda a partir de experiencias de compra en lugar de categor\u00edas tradicionales<\/strong>. Entre ellas destacan\u00a0<em>Wellness<\/em>, enfocada en bienestar y nutrici\u00f3n;\u00a0<em>Pet Zone<\/em>, especializada en productos para animales de compa\u00f1\u00eda;\u00a0<em>Cocinando<\/em>, que re\u00fane ingredientes y b\u00e1sicos para preparar alimentos, as\u00ed como\u00a0<em>Punto de Reuni\u00f3n<\/em>, pensada para momentos de convivencia.<\/p>\n\n\n\n<p>Asimismo, <strong>esta unidad comercial cuenta con Xpressa Caf\u00e9<\/strong>, un espacio donde los clientes podr\u00e1n disfrutar la mezcla exclusiva de caf\u00e9 de la casa, bebidas fr\u00edas y calientes, panader\u00eda dulce y paninis para consumo en tienda o para llevar.<\/p>\n\n\n\n<p>Adem\u00e1s, el local cuenta con <strong>farmacia con servicio las 24 hora<\/strong>s; \u00e1reas de frutas, panader\u00eda y perecederos; as\u00ed como cajas de autocobro para una experiencia de compra m\u00e1s \u00e1gil.<br><br>\u00abEsta apertura representa una nueva etapa para Sumesa y refuerza nuestra estrategia de crecimiento a trav\u00e9s de formatos que responden a las necesidades actuales de los consumidores\u201d, coment\u00f3 H\u00e9ctor de la Barreda, director general de Grupo La Comer.<\/p>\n\n\n\n<p>\u201cEste relanzamiento contribuir\u00e1 al crecimiento de Grupo La Comer y al fortalecimiento de nuestra presencia en las comunidades donde operamos\u00bb, a\u00f1adi\u00f3 el directivo.<\/p>\n\n\n\n<p>Como parte del plan de expansi\u00f3n y fortalecimiento de sus distintos formatos comerciales, <strong>durante el primer trimestre de 2026, Grupo La Comer tambi\u00e9n inaugur\u00f3 Fresko M\u00e9rida<\/strong>, una unidad que represent\u00f3 una inversi\u00f3n de 885 millones de pesos y la generaci\u00f3n de 370 empleos formales.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El nuevo supermercado se encuentra en Avenida Coyoac\u00e1n 1450 y cuenta con cafeter\u00eda y farmacia 24hs. <\/p>\n","protected":false},"author":1,"featured_media":5982,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[37],"tags":[756,66,1267],"class_list":{"0":"post-5976","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-retailers","8":"tag-grupo-la-comer","9":"tag-mexico","10":"tag-sumesa"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Comer apuesta por el modelo de proximidad con el relanzamiento de Sumesa - Just Retail Latam<\/title>\n<meta name=\"description\" content=\"El retailer mexicano vuelve a apostar por el formato de proximidad urbana con un supermercado donde la experiencia se plantea diferente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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