{"id":6045,"date":"2026-06-13T00:40:55","date_gmt":"2026-06-12T22:40:55","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=6045"},"modified":"2026-06-13T00:40:56","modified_gmt":"2026-06-12T22:40:56","slug":"el-pollo-frito-peruano-yopo-aterriza-en-espana-y-planea-15-aperturas-en-los-proximos-5-anos","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/el-pollo-frito-peruano-yopo-aterriza-en-espana-y-planea-15-aperturas-en-los-proximos-5-anos\/","title":{"rendered":"El pollo frito peruano Yopo aterriza en Espa\u00f1a y planea 15 aperturas en los pr\u00f3ximos 5 a\u00f1os"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El retail latinoamericano sigue arriesg\u00e1ndose a cruzar el charco. Esta vez es el turno de la cadena peruana de restaurantes de pollo frito Yopo, que ha iniciado su <strong>desembarco en Espa\u00f1a con Madrid como puerta de entrada<\/strong> y un ambicioso plan de crecimiento a medio plazo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fundada hace seis a\u00f1os en Per\u00fa, Yopo opera un modelo especializado en torno al pollo frito, con una propuesta centrada exclusivamente en <em>tenders<\/em> de pollo fresco y <em>wraps<\/em> de gran formato.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tras consolidar su operativa en su mercado de origen \u2014donde cuenta con siete restaurantes y dos <em>dark kitchens<\/em>\u2014, Yopo da ahora el salto a Europa con un enfoque progresivo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La llegada al mercado espa\u00f1ol se produce, en una primera fase, \u00fanicamente a trav\u00e9s del canal <em>delivery<\/em><\/strong>. La compa\u00f1\u00eda operar\u00e1 inicialmente desde cocinas ubicadas en zonas como Pac\u00edfico y Tetu\u00e1n, ampliando progresivamente su cobertura dentro de la M-30 mientras adapta su propuesta al consumidor local.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este modelo de entrada responde a una estrategia prudente: priorizar la consolidaci\u00f3n operativa y el posicionamiento de marca antes de acometer aperturas f\u00edsicas. En este sentido<strong>, Yopo prev\u00e9 iniciar posteriormente el desarrollo de restaurantes propios<\/strong>, una vez validado el concepto en el mercado espa\u00f1ol.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A cinco a\u00f1os vista, la compa\u00f1\u00eda se ha marcado como objetivo <strong>alcanzar hasta 15 establecimientos en Espa\u00f1a,<\/strong> en lo que supone su primera fase de expansi\u00f3n internacional y un paso clave en su crecimiento fuera de Latinoam\u00e9rica.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Detr\u00e1s de Yopo se encuentra Nicol\u00e1s Mulder<\/strong>, emprendedor con trayectoria en el retail latinoamericano y cofundador de cadenas como SuperPet (Per\u00fa) y SuperZoo (Chile), que ha trasladado al negocio de restauraci\u00f3n un enfoque basado en la especializaci\u00f3n, la eficiencia operativa y el control del producto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cadena especializada en pollo frito aterriza en Madrid con servicio de delivery y con el objetivo de abrir su primer restaurante en el corto plazo. <\/p>\n","protected":false},"author":1,"featured_media":6046,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[38],"tags":[185,65,75,1274,1273],"class_list":["post-6045","post","type-post","status-publish","format-standard","has-post-thumbnail","tag-espana","tag-expansion","tag-peru","tag-pollo-frito","tag-yopo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El pollo frito peruano Yopo aterriza en Espa\u00f1a y planea 15 aperturas en los pr\u00f3ximos 5 a\u00f1os - Just Retail Latam<\/title>\n<meta name=\"description\" content=\"Con una cadena de siete restaurantes en su mercado local, Yopo aterriza en Madrid con el formato dark 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