{"id":6067,"date":"2026-06-17T21:49:21","date_gmt":"2026-06-17T19:49:21","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=6067"},"modified":"2026-06-17T21:49:22","modified_gmt":"2026-06-17T19:49:22","slug":"dine-brands-crece-en-latinoamerica-con-applebees-e-ihop-y-pone-el-foco-en-el-modelo-de-restaurantes-dual","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/dine-brands-crece-en-latinoamerica-con-applebees-e-ihop-y-pone-el-foco-en-el-modelo-de-restaurantes-dual\/","title":{"rendered":"Dine Brands crece en Latinoam\u00e9rica con Applebee\u2019s e IHOP y pone el foco en el modelo de restaurantes dual"},"content":{"rendered":"\n

Dine Brands acelera su estrategia en Latinoam\u00e9rica con un modelo de crecimiento basado en franquicias<\/strong> y con el foco puesto en el desarrollo de restaurantes de marca dual, que integran Applebee\u2019s e IHOP en una misma ubicaci\u00f3n<\/strong>. La compa\u00f1\u00eda identifica en la regi\u00f3n, y especialmente en M\u00e9xico, uno de sus principales motores de expansi\u00f3n a corto y medio plazo.<\/p>\n\n\n\n

\u201cEstamos enfocados en seguir creciendo en mercados clave como lo es Latinoam\u00e9rica\u201d, afirma Alex Botelho, director de expansi\u00f3n para las Am\u00e9ricas de la compa\u00f1\u00eda, en entrevista exclusiva. En este contexto, M\u00e9xico se consolida como el segundo mayor mercado del grupo por n\u00famero de restaurantes<\/strong>, s\u00f3lo por detr\u00e1s de Estados Unidos, con m\u00e1s de 70 unidades operativas entre Applebee\u2019s, IHOP y formatos duales.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

El mercado mexicano es, seg\u00fan la compa\u00f1\u00eda, una combinaci\u00f3n estrat\u00e9gica de factores que lo hacen atractivo para el negocio de Dine Brands. \u201cM\u00e9xico representa un mercado atractivo por su gran poblaci\u00f3n, gran demanda de opciones de valor y amplia aceptaci\u00f3n de marcas de Estados Unidos<\/strong>\u201d, explica Botelho. Este potencial se traduce en ambici\u00f3n: \u201cVemos una enorme posibilidad de duplicar nuestra presencia en M\u00e9xico en el corto plazo<\/strong>\u201d.<\/p>\n\n\n\n

La importancia del modelo dual<\/h2>\n\n\n\n

Uno de los pilares de esta expansi\u00f3n es el modelo de marca dual, un formato que comenz\u00f3 a desarrollarse tras la pandemia<\/strong> y que hoy se posiciona como una de las principales palancas de crecimiento del grupo.<\/p>\n\n\n\n

\u201cNuestro concepto de marca dual apenas est\u00e1 comenzando a escalar. Inicialmente lo probamos de manera ad hoc<\/em> despu\u00e9s de la pandemia y r\u00e1pidamente descubrimos que a los clientes les atra\u00eda la conveniencia de acceder a ambas marcas en un mismo lugar<\/strong>\u201d, se\u00f1ala el directivo de Dine Brands.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

El modelo dual permite combinar momentos de consumo complementarios en un mismo espacio, optimizando tanto la operaci\u00f3n como la rentabilidad. \u201cLa mayor ventaja proviene de combinar dos marcas que naturalmente funcionan bien en diferentes momentos del d\u00eda <\/strong>bajo un mismo techo. Eso por s\u00ed solo es muy poderoso\u201d, afirma Botelho.<\/p>\n\n\n\n

A ello se suman eficiencias operativas: \u201cCuando se agregan las operaciones compartidas en cocina, las eficiencias de personal y los costos asociados, generalmente se obtiene un mayor ingreso total y una mejora en la rentabilidad general\u201d.<\/p>\n\n\n\n

En t\u00e9rminos de experiencia, el grupo ha trabajado en un concepto integrado que evita la fragmentaci\u00f3n entre marcas<\/strong>. \u201cDesde el exterior hasta el interior, los clientes reconocen la presencia de IHOP y Applebee\u2019s sin una separaci\u00f3n f\u00edsica entre ambas\u201d, explica Botelho.<\/p>\n\n\n\n

La diferenciaci\u00f3n se construye a trav\u00e9s de elementos visuales y de ambiente<\/strong>, mientras que el men\u00fa unificado permite al consumidor acceder a toda la oferta en una sola experiencia.<\/p>\n\n\n\n

La expansi\u00f3n en Latinoam\u00e9rica<\/h2>\n\n\n\n

M\u00e1s all\u00e1 de M\u00e9xico, la compa\u00f1\u00eda tambi\u00e9n sigue avanzando en otros mercados de Latinoam\u00e9rica. \u201cEstamos ganando una fuerte tracci\u00f3n en Centroam\u00e9rica y el Caribe<\/strong>\u201d, se\u00f1ala el ejecutivo, destacando aperturas recientes en Honduras y el lanzamiento del primer formato dual en Costa Rica<\/strong>.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Este avance se apoya en una red de franquiciatarios que lidera el crecimiento del grupo fuera de Estados Unidos. \u201cNuestro negocio internacional \u2014incluido M\u00e9xico\u2014 es 100% franquiciado\u201d, subraya.<\/p>\n\n\n\n

De cara a 2026, Dine Brands continuar\u00e1 buscando socios para expandir este formato en la regi\u00f3n<\/strong>, tanto entre operadores actuales como nuevos franquiciatarios. \u201cVemos un fuerte impulso por parte de franquiciatarios actuales, pero tambi\u00e9n existen territorios disponibles donde estamos buscando activamente nuevos socios\u201d, explica Botelho.<\/p>\n\n\n\n

Con una cartera de desarrollo en expansi\u00f3n y el respaldo de un modelo operativo optimizado, la compa\u00f1\u00eda prev\u00e9 seguir ampliando su huella en la regi\u00f3n en los pr\u00f3ximos a\u00f1os<\/strong>. \u201cCreemos que tenemos el potencial para ampliar significativamente nuestra presencia en Latinoam\u00e9rica\u201d, concluye el directivo.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Dine Brans acaba de abrir los primeros restaurantes en formato dual en Costa Rica y prev\u00e9 duplicar su presencia en M\u00e9xico, donde cuenta con 70 restaurantes. <\/p>\n","protected":false},"author":1,"featured_media":6069,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[1279,1278,65,1280,412,66],"class_list":["post-6067","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sin-categoria","tag-applebees","tag-dine-brands","tag-expansion","tag-ihop","tag-latinoamerica","tag-mexico"],"yoast_head":"\nDine Brands crece en Latinoam\u00e9rica con Applebee\u2019s e IHOP y pone el foco 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