{"id":6106,"date":"2026-06-23T22:09:28","date_gmt":"2026-06-23T20:09:28","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=6106"},"modified":"2026-06-23T22:09:29","modified_gmt":"2026-06-23T20:09:29","slug":"disney-store-avanza-su-expansion-en-mexico-y-prepara-una-quinta-tienda-para-finales-de-2026","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/disney-store-avanza-su-expansion-en-mexico-y-prepara-una-quinta-tienda-para-finales-de-2026\/","title":{"rendered":"Disney Store avanza su expansi\u00f3n en M\u00e9xico y prepara una quinta tienda para finales de 2026"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Disney sigue apostando por el mercado mexicano. El gigante estadounidense refuerza su red de retail en el pa\u00eds con m\u00e1s aperturas de su Disney Store y planes de <strong>sumar una quinta unidad antes de que termine 2026<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La cadena acumula ya cuatro tiendas en M\u00e9xico y prepara una nueva apertura para octubre o noviembre, seg\u00fan confirm\u00f3 Alfonso Cortina, director de Disney consumer products en M\u00e9xico a <em>El Economista<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La primera tienda Disney Store abri\u00f3 en agosto de 2025 en Perisur<\/strong>, Ciudad de M\u00e9xico, marcando tambi\u00e9n el desembarco de la cadena en Latinoam\u00e9rica. <strong>En septiembre del mismo a\u00f1o inaugur\u00f3 su segundo local en Galer\u00edas Metepec<\/strong>, Estado de M\u00e9xico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ya en 2026, Disney Store sum\u00f3 dos aperturas m\u00e1s: Parque Rep\u00fablica en Quer\u00e9taro y Galer\u00edas Monterrey, en Nuevo Le\u00f3n, que se convirti\u00f3 en la primera tienda de la marca en el norte de M\u00e9xico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Disney opera su red de retail en el pa\u00eds de la mano de Liverpool. La empresa estadounidense suele instalarse en locales de alrededor de 500 m2. El grupo de tiendas departamentales es socio de Disney desde hace m\u00e1s de una d\u00e9cada.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">El perfil del consumidor<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La estrategia de expansi\u00f3n de Disney Store apunta a un segmento en crecimiento: los <em>kidults<\/em>, <strong>adultos j\u00f3venes que consumen productos vinculados a la nostalgia<\/strong>, como coleccionables, figuras y accesorios de alto precio. \u201cEl segmento de j\u00f3venes adultos ha sido un mercado que est\u00e1 creciendo mucho\u201d, se\u00f1al\u00f3 Cortina.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">El modelo de tienda<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cada Disney Store est\u00e1 organizado por franquicias \u2014Disney, Pixar, Marvel y Star Wars\u2014 con espacios interactivos e inmersivos. El concepto est\u00e1 dise\u00f1ado para estar ligado a los estrenos cinematogr\u00e1ficos, con productos exclusivos que se renuevan con cada lanzamiento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Disney Store ya tiene presencia en m\u00e1s de <strong>125 corners dentro de tiendas Liverpool<\/strong> y <strong>70 puntos adicionales<\/strong> de la cadena en el pa\u00eds, aunque el formato de tienda propia apunta a elevar la experiencia de compra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>De la mano de Liverpool, Disney opera ya cuatro tiendas monomarca, que se suman a los m\u00e1s de 100 puntos de venta en las tiendas departamentales. <\/p>\n","protected":false},"author":1,"featured_media":6107,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[37],"tags":[170,1282,65,66],"class_list":["post-6106","post","type-post","status-publish","format-standard","has-post-thumbnail","category-retailers","tag-disney","tag-disney-store","tag-expansion","tag-mexico"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Disney Store avanza su expansi\u00f3n en M\u00e9xico y prepara una quinta tienda para finales de 2026 - Just Retail Latam<\/title>\n<meta name=\"description\" content=\"La 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