{"id":6117,"date":"2026-06-24T23:57:00","date_gmt":"2026-06-24T21:57:00","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=6117"},"modified":"2026-06-25T00:16:44","modified_gmt":"2026-06-24T22:16:44","slug":"mercado-libre-lleva-el-social-commerce-a-tiktok-con-creadores-y-el-impulso-de-mercado-ads","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/mercado-libre-lleva-el-social-commerce-a-tiktok-con-creadores-y-el-impulso-de-mercado-ads\/","title":{"rendered":"Mercado Libre lleva el social commerce a TikTok con creadores y el impulso de Mercado Ads"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Mercado Libre refuerza su apuesta por el <em>social commerce<\/em> en Latinoam\u00e9rica con una iniciativa que integra creadores de contenido en TikTok con su ecosistema publicitario. El objetivo es<strong> transformar el contenido en una palanca directa de conversi\u00f3n dentro del <em>marketplace<\/em><\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"501\" src=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/06\/mercado-libre-ads.jpg\" alt=\"\" class=\"wp-image-6118\" srcset=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/06\/mercado-libre-ads.jpg 800w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/06\/mercado-libre-ads-300x188.jpg 300w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/06\/mercado-libre-ads-768x481.jpg 768w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/06\/mercado-libre-ads-671x420.jpg 671w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/06\/mercado-libre-ads-150x94.jpg 150w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/06\/mercado-libre-ads-696x436.jpg 696w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">La iniciativa fue presentada en el marco de un evento de Mercado Ads en Cannes (Francia), donde la compa\u00f1\u00eda detall\u00f3 su expansi\u00f3n hacia <strong>TikTok como nuevo canal estrat\u00e9gico para marcas y vendedores<\/strong>, en l\u00ednea con la evoluci\u00f3n del consumo digital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El movimiento forma parte de la expansi\u00f3n de Mercado Ads, la unidad publicitaria del grupo, que busca conectar marcas con audiencias a trav\u00e9s de formatos m\u00e1s org\u00e1nicos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La integraci\u00f3n con TikTok permite amplificar campa\u00f1as mediante contenido generado por creadores <\/strong>y apoyado en datos del ecosistema de Mercado Libre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desde la compa\u00f1\u00eda destacaron que \u201cMercado Ads contin\u00faa evolucionando para ofrecer soluciones que conecten marcas con usuarios en cada etapa del camino del consumidor\u201d, reforzando su posicionamiento m\u00e1s all\u00e1 del propio <em>marketplace<\/em>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Creadores como canal de conversi\u00f3n<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De esta manera, Mercado Libre pone a los creadores de contenido en el centro de su estrategia, permiti\u00e9ndoles que puedan generar contenido vinculado a productos y redirigir tr\u00e1fico hacia su canal de ecommerce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>El modelo combina recomendaci\u00f3n, entretenimiento y compra en un mismo flujo<\/strong>, reduciendo la fricci\u00f3n del comprador entre el descubrimiento y la transacci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este contexto, la compa\u00f1\u00eda subraya que \u201clos creadores de contenido tienen un rol clave en la decisi\u00f3n de compra de los usuarios\u201d, consolid\u00e1ndose como nuevos prescriptores dentro del ecosistema digital.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un paso estrat\u00e9gico en el social commerce<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La alianza con TikTok responde al crecimiento del <strong>video corto como canal de descubrimiento<\/strong>. La plataforma se ha convertido en un entorno clave para el marketing de influencia y la viralizaci\u00f3n de productos, especialmente entre audiencias j\u00f3venes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con este movimiento, Mercado Libre avanza en la construcci\u00f3n de un ecosistema integrado que combina ecommerce, log\u00edstica, <em>fintech<\/em> y publicidad. La apuesta por el social commerce refuerza la convergencia entre contenido, comunidad y transacci\u00f3n en Latinoam\u00e9rica.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El tit\u00e1n del comercio y finanzas digitales elige la red social china como canal estrat\u00e9gico para marcas y vendedores. <\/p>\n","protected":false},"author":1,"featured_media":5464,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[39],"tags":[94],"class_list":["post-6117","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing","tag-mercado-libre"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mercado Libre lleva el social commerce a TikTok con creadores y el impulso de Mercado Ads - Just Retail Latam<\/title>\n<meta name=\"description\" content=\"El gigante de ecommerce y fintech ha anunciado en un evento en 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