{"id":6139,"date":"2026-06-29T21:21:59","date_gmt":"2026-06-29T19:21:59","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=6139"},"modified":"2026-06-29T21:21:59","modified_gmt":"2026-06-29T19:21:59","slug":"myka-greek-la-cadena-furor-en-europa-se-prepara-para-llegar-a-nyc-y-paris","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/myka-greek-la-cadena-furor-en-europa-se-prepara-para-llegar-a-nyc-y-paris\/","title":{"rendered":"Myka Greek: la cadena furor en Europa se prepara para llegar a NYC y Par\u00eds"},"content":{"rendered":"\n

En menos de tres a\u00f1os, la cadena de frozen yogurt Myka Greek pas\u00f3 de una \u00fanica tienda en el barrio de Salamanca, en Madrid, a estar presente en m\u00e1s de 19 pa\u00edses. La marca, fundada por la mexicana Natalia Morales y Javier Ezquerro, prepara ahora sus aperturas en Nueva York y Par\u00eds<\/strong>, dos de los mercados m\u00e1s exigentes y competitivos del mundo. Latinoam\u00e9rica, con M\u00e9xico como punta de lanza, forma parte central de esa expansi\u00f3n global.<\/p>\n\n\n\n

Morales explica que el crecimiento ha sido \u00abmuy org\u00e1nico, pero tambi\u00e9n muy intenso\u00bb. La marca naci\u00f3 con una idea clara: un concepto de frozen yogurt griego con identidad potente, producto de calidad y una experiencia reconocible desde el primer momento. <\/p>\n\n\n\n

\u00abDesde la primera tienda en Madrid vimos que la propuesta conectaba muy bien con el consumidor, no solo por el producto, sino por todo lo que rodea a la marca: la est\u00e9tica, el servicio, la forma de comunicar y la sensaci\u00f3n de estar entrando en un universo propio\u00bb, se\u00f1ala Morales.<\/p>\n\n\n\n

Lo que comenz\u00f3 con una buena acogida local se convirti\u00f3 r\u00e1pidamente en una validaci\u00f3n internacional. En menos de tres a\u00f1os, Myka acumula m\u00e1s de 19 pa\u00edses<\/strong> y presencia en mercados tan distintos como Espa\u00f1a, M\u00e9xico, Portugal, Estados Unidos y Oriente Medio.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

El diferencial no es solo el producto<\/h2>\n\n\n\n

Para Morales, el principal valor de la marca est\u00e1 en la combinaci\u00f3n entre producto, identidad y experiencia<\/strong>. \u00abMyka no es solo un frozen yogurt; es una propuesta completa\u00bb, afirma. La base de yogurt griego, cremosa y con textura caracter\u00edstica, se acompa\u00f1a de toppings e ingredientes cuidadosamente seleccionados. Pero m\u00e1s all\u00e1 del producto, la fundadora subraya que cada tienda, cada interacci\u00f3n y cada detalle visual deben transmitir la misma sensaci\u00f3n: calidad, frescura, dise\u00f1o y cercan\u00eda.<\/strong><\/p>\n\n\n\n

Esa coherencia de marca es, precisamente, lo que ha permitido a Myka crecer en mercados muy diferentes sin perder su esencia. \u00abLa flexibilidad es fundamental, pero tambi\u00e9n lo es la coherencia. El cliente debe reconocer Myka est\u00e9 en Madrid, M\u00e9xico, Nueva York o Par\u00eds\u00bb, explica.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Equilibrio entre lo global y lo local<\/h2>\n\n\n\n

La expansi\u00f3n internacional ha dejado aprendizajes concretos. El principal: cada mercado tiene sus propios h\u00e1bitos de consumo, ritmos y preferencias, pero una marca s\u00f3lida puede conectar en todos ellos si mantiene una esencia clara. Myka adapta aspectos operativos, de oferta o comunicaci\u00f3n seg\u00fan el pa\u00eds, pero siempre desde el respeto al ADN de la marca.<\/p>\n\n\n\n

\u00abEstudiamos los gustos del consumidor, las ubicaciones, los momentos de consumo y las expectativas de cada mercado para ajustar la experiencia sin desvirtuar el concepto\u00bb, detalla Morales. Ese proceso de escucha activa ha sido clave para consolidarse en mercados tan distintos entre s\u00ed como M\u00e9xico y Oriente Medio.<\/p>\n\n\n\n

Nueva York, Par\u00eds y la mirada puesta en Asia<\/h2>\n\n\n\n

Los pr\u00f3ximos pasos apuntan a dos ciudades que representan hitos simb\u00f3licos para cualquier marca global: Nueva York y Par\u00eds. A medio plazo, el objetivo es tambi\u00e9n abrir en Hong Kong y Londres<\/strong>, mercados que Morales describe como \u00abun paso muy importante para la marca\u00bb.<\/p>\n\n\n\n

La estrategia de expansi\u00f3n combina distintos formatos. Las tiendas flagship son el coraz\u00f3n de la propuesta, el espacio donde se transmite el universo completo de Myka. Los kioscos y formatos compactos, en cambio, ofrecen flexibilidad para estar presentes en zonas de alto tr\u00e1fico, centros comerciales y ubicaciones estrat\u00e9gicas.<\/p>\n\n\n\n

\u00abM\u00e1s all\u00e1 del n\u00famero de aperturas, nuestra prioridad es construir una expansi\u00f3n s\u00f3lida, cuidando la calidad del producto, la experiencia del cliente y la coherencia de Myka en todos los pa\u00edses\u00bb, concluye la fundadora.<\/p>\n","protected":false},"excerpt":{"rendered":"

Fundada hace s\u00f3lo tres a\u00f1os, la cadena de frozen yogurt griego prepara nuevas aperturas en las principales capitales del mundo. <\/p>\n","protected":false},"author":1,"featured_media":6141,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[38],"tags":[65,1288,1287],"class_list":["post-6139","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ocio-fb","tag-expansion","tag-frozen-yogurt","tag-myka-greek"],"yoast_head":"\nMyka Greek: la cadena furor en Europa se prepara para llegar a NYC y Par\u00eds - Just Retail Latam<\/title>\n<meta name=\"description\" content=\"Fundada por una 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