{"id":616,"date":"2024-07-02T01:06:42","date_gmt":"2024-07-01T23:06:42","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=616"},"modified":"2025-11-08T23:53:50","modified_gmt":"2025-11-08T22:53:50","slug":"iab-day-2024-avances-en-la-publicidad-digital-en-colombia","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/iab-day-2024-avances-en-la-publicidad-digital-en-colombia\/","title":{"rendered":"IAB Day 2024: avances en la publicidad digital en Colombia"},"content":{"rendered":"\n<p>El evento IAB Day 2024 destac\u00f3 c\u00f3mo <strong>las herramientas tecnol\u00f3gicas est\u00e1n revolucionando la industria<br>publicitaria.<\/strong> Juan Carlos Samper, presidente de IAB Colombia, explic\u00f3 que la automatizaci\u00f3n y<br>personalizaci\u00f3n de los mensajes mediante inteligencia artificial y aprendizaje autom\u00e1tico est\u00e1n<br>mejorando la eficiencia de las campa\u00f1as y la interacci\u00f3n con las audiencias.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Transformaci\u00f3n tecnol\u00f3gica y cambio en la inversi\u00f3n<\/h2>\n\n\n\n<p class=\"has-text-align-left\">El mercado publicitario digital est\u00e1 experimentando un r\u00e1pido crecimiento, desafiando los<br>modelos tradicionales. Actualmente, m\u00e1s del <strong>51% de los ingresos publicitarios se destinan a<br>plataformas digitales<\/strong>, una cifra que se espera que alcance el 60% para 2026, lo que subraya la<br>confianza en la efectividad de estas plataformas para alcanzar a los consumidores de manera eficaz.<br>La anal\u00edtica de datos est\u00e1 desempe\u00f1ando un papel fundamental en esta transformaci\u00f3n,<br>permitiendo una publicidad m\u00e1s personalizada y menos intrusiva al adaptar los mensajes a los<br>intereses y comportamientos espec\u00edficos de los consumidores. Como destacaron los expertos, <strong>\u00abla<br>publicidad basada en datos maximiza el impacto de las campa\u00f1as\u00bb.<\/strong><\/p>\n\n\n\n<p>La adaptaci\u00f3n a dispositivos m\u00f3viles se vuelve cada vez m\u00e1s crucial, ya que la mayor\u00eda del<br>contenido se consume a trav\u00e9s de estos dispositivos. Este cambio representa tanto un desaf\u00edo como<br>una oportunidad para contar historias efectivas en pantallas m\u00e1s peque\u00f1as y mantener la<br>relevancia y el impacto en las audiencias.<\/p>\n\n\n\n<p>Con estos avances, IAB Colombia reafirma su compromiso de seguir organizando eventos que<br>impulsen el desarrollo del marketing digital en la regi\u00f3n, consolid\u00e1ndose como una plataforma<br>esencial para compartir conocimientos y establecer conexiones valiosas en la industria.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button td_btn_small\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.instagram.com\/justretail.latam\/\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">@justretail.latam<\/mark><\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>El evento IAB Day 2024 destac\u00f3 c\u00f3mo las herramientas tecnol\u00f3gicas est\u00e1n revolucionando la industriapublicitaria. Juan Carlos Samper, presidente de IAB Colombia, explic\u00f3 que la automatizaci\u00f3n ypersonalizaci\u00f3n de los mensajes mediante inteligencia artificial y aprendizaje autom\u00e1tico est\u00e1nmejorando la eficiencia de las campa\u00f1as y la interacci\u00f3n con las audiencias. Transformaci\u00f3n tecnol\u00f3gica y cambio en la inversi\u00f3n El [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":619,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[39],"tags":[79,82,78,81,80,52],"class_list":{"0":"post-616","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-acecolombia","9":"tag-automatizacion","10":"tag-colombia","11":"tag-innovacion-tecnologica","12":"tag-publicidad-digital","13":"tag-retail"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IAB Day 2024: avances en la publicidad digital en Colombia - Just Retail Latam<\/title>\n<meta name=\"description\" content=\"Transformaci\u00f3n tecnol\u00f3gica y cambio en la inversi\u00f3n permitiendo 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