{"id":6288,"date":"2026-07-22T21:11:59","date_gmt":"2026-07-22T19:11:59","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=6288"},"modified":"2026-07-22T21:12:00","modified_gmt":"2026-07-22T19:12:00","slug":"retail-expansion-summit-expo-redefiniendo-el-negocio-inmobiliario","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/retail-expansion-summit-expo-redefiniendo-el-negocio-inmobiliario\/","title":{"rendered":"Retail Expansion Summit & Expo: redefiniendo el negocio inmobiliario"},"content":{"rendered":"\n

Las marcas ya no buscan \u00fanicamente metros cuadrados, sino ubicaciones estrat\u00e9gicas, socios con visi\u00f3n de largo plazo y promotores capaces de entender c\u00f3mo evoluciona el consumidor. Al mismo tiempo, los gestores necesitan atraer conceptos diferenciadores que incrementen el tr\u00e1fico, mejoren la experiencia del visitante y fortalezcan el valor de sus activos.<\/p>\n\n\n\n

En ese contexto nace Retail Expansion Summit & Expo<\/a><\/strong>, un encuentro dise\u00f1ado para conectar, en un mismo lugar, a quienes toman las decisiones que est\u00e1n definiendo el futuro del retail en Latinoam\u00e9rica. Organizado por Lizan Retail Advisors (LRA),<\/strong> el evento reunir\u00e1 los pr\u00f3ximos 15 y 16 de octubre<\/strong> en The Westin Santa Fe, Ciudad de M\u00e9xico, a promotores, gestores, propietarios, inversionistas, brokers<\/em> y ejecutivos responsables de la expansi\u00f3n de algunas de las marcas con mayor crecimiento en la regi\u00f3n.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

A pesar del crecimiento del comercio electr\u00f3nico, las tiendas f\u00edsicas siguen siendo un componente esencial en la estrategia de expansi\u00f3n de las marcas. Sin embargo, los formatos han evolucionado. Hoy las empresas buscan centros comerciales que ofrezcan experiencias, proyectos de usos mixtos, as\u00ed como calles comerciales consolidadas, con alto flujo peatonal y desarrollos capaces de convertirse en verdaderos destinos.<\/p>\n\n\n\n

Donde las marcas llegan con planes reales de expansi\u00f3n<\/h2>\n\n\n\n

A diferencia de los eventos tradicionales, este Summit est\u00e1 concebido para generar negocios. Durante dos d\u00edas participar\u00e1n numerosas marcas nacionales e internacionales que actualmente buscan expandirse en M\u00e9xico y Latinoam\u00e9rica, muchas de ellas con requerimientos activos de locales comerciales, centros comerciales, proyectos de usos mixtos y ubicaciones estrat\u00e9gicas.<\/p>\n\n\n\n

Para un desarrollador, esto significa la posibilidad de sostener reuniones directas con los responsables de expansi\u00f3n, entender sus planes de crecimiento y presentar oportunidades inmobiliarias espec\u00edficas, reduciendo considerablemente los tiempos que normalmente implica establecer este tipo de relaciones comerciales.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

El programa incluye conferencias internacionales, paneles con l\u00edderes del retail y del real estate comercial, una exposici\u00f3n especializada y m\u00faltiples espacios de networking<\/em> dise\u00f1ados para facilitar reuniones de negocio.<\/p>\n\n\n\n

Entre los temas que dominar\u00e1n la agenda destacan: la evoluci\u00f3n de los centros comerciales y proyectos de usos mixtos; estrategias de expansi\u00f3n internacional; nuevos formatos de retail y consumo; franquicias y crecimiento regional; selecci\u00f3n de ubicaciones y tendencias inmobiliarias; innovaci\u00f3n, experiencia del consumidor y tecnolog\u00eda aplicada al retail.<\/p>\n\n\n\n

Una oportunidad para fortalecer el valor de los activos<\/h2>\n\n\n\n

En un mercado cada vez m\u00e1s competitivo, atraer marcas relevantes se ha convertido en uno de los principales diferenciadores para cualquier desarrollo comercial.<\/p>\n\n\n\n

Los proyectos que logran integrar conceptos innovadores, propuestas gastron\u00f3micas diferenciadas, entretenimiento y marcas internacionales incrementan no s\u00f3lo su afluencia, sino tambi\u00e9n la permanencia de los visitantes y el valor de largo plazo del activo.<\/p>\n\n\n\n

Por ello, asistir al Retail Expansion Summit & Expo<\/strong> representa una inversi\u00f3n estrat\u00e9gica para desarrolladores, FIBRAs, propietarios de centros comerciales y comercializadores que buscan anticiparse a las tendencias del mercado y construir relaciones con las marcas que protagonizar\u00e1n la siguiente etapa de crecimiento del retail.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u00abEl retail<\/em> latinoamericano vive uno de sus momentos m\u00e1s din\u00e1micos. Nuevos conceptos llegan a la regi\u00f3n mientras marcas consolidadas aceleran sus planes de crecimiento. Para los desarrolladores, estar presentes donde se toman esas decisiones ya no es una ventaja competitiva: se ha convertido en una necesidad\u00bb, se\u00f1alan desde la organizaci\u00f3n.<\/p>\n\n\n\n

Retail Expansion Summit & Expo<\/strong> ser\u00e1 el espacio donde las oportunidades inmobiliarias se conecten con los planes de expansi\u00f3n de las marcas, creando alianzas que dar\u00e1n forma a la pr\u00f3xima generaci\u00f3n de proyectos comerciales en M\u00e9xico y Latinoam\u00e9rica.<\/p>\n","protected":false},"excerpt":{"rendered":"

El evento, que tendr\u00e1 lugar el 15 y 16 de octubre en The Westin Santa Fe, est\u00e1 concebido para generar negocios con la presencia de empresas de centros comerciales. <\/p>\n","protected":false},"author":1,"featured_media":6289,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[58],"tags":[66,1263],"class_list":["post-6288","post","type-post","status-publish","format-standard","has-post-thumbnail","category-eventos","tag-mexico","tag-retail-expansion-summit"],"yoast_head":"\nRetail Expansion Summit & Expo: redefiniendo el negocio inmobiliario - Just Retail Latam<\/title>\n<meta name=\"robots\" content=\"index, follow, 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