{"id":6446,"date":"2026-08-13T20:07:27","date_gmt":"2026-08-13T18:07:27","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=6446"},"modified":"2026-08-13T20:07:29","modified_gmt":"2026-08-13T18:07:29","slug":"grupo-exito-activa-ayuda-alimentaria-para-3-500-familias-afectadas-por-el-terremoto-de-colombia","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/grupo-exito-activa-ayuda-alimentaria-para-3-500-familias-afectadas-por-el-terremoto-de-colombia\/","title":{"rendered":"Grupo \u00c9xito activa ayuda alimentaria para 3.500 familias afectadas por el terremoto de Colombia"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Grupo \u00c9xito y Fundaci\u00f3n \u00c9xito desplegar\u00e1n ayuda alimentaria para 3.500 familias afectadas por el terremoto registrado en Colombia, mientras la compa\u00f1\u00eda activa <strong>una campa\u00f1a de donaciones y medidas comerciales <\/strong>para facilitar el acceso a productos b\u00e1sicos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Grupo \u00c9xito vuelve a movilizar su estructura ante una emergencia provocada por un terremoto. La compa\u00f1\u00eda, junto con Fundaci\u00f3n \u00c9xito, anunci\u00f3 la entrega de <strong>ayuda alimentaria a 3.500 familias afectadas por el sismo<\/strong> que golpe\u00f3 los departamentos de Choc\u00f3, Risaralda, Valle del Cauca, Quind\u00edo y Caldas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La ayuda llegar\u00e1 a familias de <strong>San Jos\u00e9 del Palmar (Choc\u00f3), Cali, Pereira y Manizales<\/strong>, seg\u00fan inform\u00f3 la compa\u00f1\u00eda. La iniciativa contempla adem\u00e1s la posibilidad de que los clientes se sumen a la respuesta humanitaria mediante las <strong>\u201cGoticas\u201d habilitadas en las cajas de las tiendas y a trav\u00e9s de la p\u00e1gina web<\/strong> de Grupo \u00c9xito.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La actuaci\u00f3n supone una nueva movilizaci\u00f3n de la compa\u00f1\u00eda ante una emergencia s\u00edsmica. A finales de junio, Grupo \u00c9xito ya hab\u00eda desplegado, a trav\u00e9s de Fundaci\u00f3n \u00c9xito y en alianza con Fundaci\u00f3n Cadena, una primera <a href=\"https:\/\/www.justretail.news\/latam\/noticias\/grupo-exito-y-mercado-libre-retailers-de-la-region-que-se-unen-a-la-ayuda-humanitaria-para-venezuela\/\">ayuda humanitaria en Venezuela<\/a> tras los terremotos del 24 de junio, con paquetes de alimentos ultraproteicos destinados a 1.000 ni\u00f1os y ni\u00f1as de La Guaira.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">M\u00e1s de 1.300 referencias con precios especiales<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Junto con la ayuda directa a las familias afectadas, Grupo \u00c9xito ha anunciado <strong>medidas comerciales para facilitar el acceso a productos b\u00e1sicos y aliviar el gasto de los hogares<\/strong> en las zonas impactadas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La compa\u00f1\u00eda pondr\u00e1 a disposici\u00f3n de los consumidores <strong>m\u00e1s de 1.300 referencias<\/strong> bajo las etiquetas \u201cImPRECIOnantes\u201d y \u201cPrecio Insuperable\u201d. La oferta incluye productos de la canasta b\u00e1sica, art\u00edculos de aseo, ropa, electrodom\u00e9sticos y productos para el hogar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las promociones estar\u00e1n disponibles <strong>del 14 de agosto al 14 de septiembre<\/strong> tanto en las tiendas f\u00edsicas de \u00c9xito, Carulla, Surtimax y Super Inter como en las plataformas digitales del grupo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cHoy m\u00e1s que nunca, sabemos de nuestra responsabilidad de estar cerca de las familias colombianas y acompa\u00f1arlas en los momentos en que m\u00e1s lo necesitan\u201d, se\u00f1al\u00f3 Carlos Calleja, presidente ejecutivo de Grupo \u00c9xito.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El ejecutivo a\u00f1adi\u00f3 que el grupo continuar\u00e1 trabajando para aliviar el gasto de los hogares y garantizar que los consumidores encuentren en sus establecimientos un aliado para adquirir los productos que necesitan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La iniciativa cuenta adem\u00e1s con la colaboraci\u00f3n de <strong>m\u00e1s de 160 proveedores<\/strong>, seg\u00fan inform\u00f3 la compa\u00f1\u00eda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Grupo \u00c9xito entregar\u00e1 ayuda alimentaria a 3.500 familias afectadas por el terremoto en Colombia y habilitar\u00e1 donaciones de clientes a trav\u00e9s de las \u201cGoticas\u201d.<\/p>\n","protected":false},"author":1,"featured_media":5391,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[61],"tags":[78,1333,1334],"class_list":["post-6446","post","type-post","status-publish","format-standard","has-post-thumbnail","category-esg","tag-colombia","tag-grupo-exito-2","tag-terremoto"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Grupo \u00c9xito activa ayuda alimentaria para 3.500 familias afectadas por el terremoto de Colombia - Just Retail Latam<\/title>\n<meta name=\"robots\" content=\"index, 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