{"id":6451,"date":"2026-08-13T21:05:57","date_gmt":"2026-08-13T19:05:57","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=6451"},"modified":"2026-08-13T21:05:59","modified_gmt":"2026-08-13T19:05:59","slug":"sephora-se-afianza-en-mexico-abre-en-atizapan-y-morelia-con-nueva-direccion-de-retail","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/sephora-se-afianza-en-mexico-abre-en-atizapan-y-morelia-con-nueva-direccion-de-retail\/","title":{"rendered":"Sephora se afianza en M\u00e9xico: abre en Atizap\u00e1n y Morelia con nueva direcci\u00f3n de retail"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Sephora acelera su expansi\u00f3n en M\u00e9xico. La cadena de belleza propiedad del gigante franc\u00e9s de lujo LVMH ha inaugurado dos nuevas tiendas en Atizap\u00e1n y Morelia bajo el <strong>nuevo concepto de establecimientos<\/strong> que est\u00e1 desplegando en el pa\u00eds, al tiempo que <strong>incorpora a Gina Le\u00f3n como nueva directora de retail<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/08\/sephora-mexico3.jpg\" alt=\"\" class=\"wp-image-6452\" srcset=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/08\/sephora-mexico3.jpg 800w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/08\/sephora-mexico3-300x200.jpg 300w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/08\/sephora-mexico3-768x512.jpg 768w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/08\/sephora-mexico3-630x420.jpg 630w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/08\/sephora-mexico3-150x100.jpg 150w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/08\/sephora-mexico3-696x464.jpg 696w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Durante las \u00faltimas semanas, la empresa estadounidense de cosm\u00e9tica abri\u00f3 <strong>dos nuevas tiendas en Atizap\u00e1n y Morelia<\/strong>, aperturas que forman parte de su plan de crecimiento en el mercado mexicano y que llegan acompa\u00f1adas de un nuevo concepto de establecimiento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La primera apertura tuvo lugar <strong>en Galer\u00edas Atizap\u00e1n<\/strong>, mientras que la segunda abri\u00f3 sus puertas el <strong>31 de julio en Paseo Altozano, en Morelia<\/strong>. Con la tienda de Atizap\u00e1n, Sephora alcanz\u00f3 los <strong>54 establecimientos en M\u00e9xico<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las nuevas tiendas forman parte del concepto que la compa\u00f1\u00eda comenz\u00f3 a implementar este a\u00f1o y que busca hacer m\u00e1s intuitiva y experiencial la visita a sus establecimientos. El formato incorpora <strong>mayor iluminaci\u00f3n, una se\u00f1alizaci\u00f3n m\u00e1s visible y nuevos espacios destinados a tendencias, novedades y categor\u00edas espec\u00edficas<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entre las novedades figura el espacio <strong>\u201cHot on Social\u201d<\/strong>, donde Sephora concentra productos que est\u00e1n generando tendencia en redes sociales, y <strong>\u201cThe Next Big Thing\u201d<\/strong>, destinado a nuevas marcas con potencial de crecimiento y firmas que despiertan el inter\u00e9s de los consumidores.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(800 \/ 600)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-6453\" data-id=\"6453\" data-aspect-ratio=\"800 \/ 600\" src=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/08\/sephora-mexico2.jpg\" srcset=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/08\/sephora-mexico2.jpg 800w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/08\/sephora-mexico2-300x225.jpg 300w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/08\/sephora-mexico2-768x576.jpg 768w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/08\/sephora-mexico2-560x420.jpg 560w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/08\/sephora-mexico2-80x60.jpg 80w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/08\/sephora-mexico2-150x113.jpg 150w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/08\/sephora-mexico2-696x522.jpg 696w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/08\/sephora-mexico2-265x198.jpg 265w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-6455\" data-id=\"6455\" data-aspect-ratio=\"800 \/ 600\" src=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/08\/sephora-mexico.jpg\" srcset=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/08\/sephora-mexico.jpg 800w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/08\/sephora-mexico-300x225.jpg 300w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/08\/sephora-mexico-768x576.jpg 768w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/08\/sephora-mexico-560x420.jpg 560w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/08\/sephora-mexico-80x60.jpg 80w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/08\/sephora-mexico-150x113.jpg 150w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/08\/sephora-mexico-696x522.jpg 696w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/08\/sephora-mexico-265x198.jpg 265w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">El nuevo formato tambi\u00e9n incorpora un espacio espec\u00edfico para <strong>Korean Skincare<\/strong>, mientras que la categor\u00eda de fragancias para mujer y hombre gana protagonismo al situarse en la entrada de los establecimientos. La compa\u00f1\u00eda est\u00e1 utilizando adem\u00e1s el concepto de comunicaci\u00f3n <strong>\u201cPor fin\u201d<\/strong> para sus nuevas aperturas, con el objetivo de poner el foco en las ciudades donde los consumidores llevaban tiempo reclamando la llegada de la cadena.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">M\u00e1s de una decena de aperturas previstas en 2026<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Las dos inauguraciones se encuadran en el <a href=\"https:\/\/www.justretail.news\/latam\/noticias\/sephora-proyecta-una-decena-de-aperturas-en-mexico-este-ano-con-su-nuevo-director\/\">plan de expansi\u00f3n que Sephora<\/a> est\u00e1 ejecutando este a\u00f1o en M\u00e9xico. La compa\u00f1\u00eda anunci\u00f3 inicialmente una previsi\u00f3n de <strong>entre diez y doce nuevas tiendas anuales<\/strong>, pero posteriormente elev\u00f3 el ritmo previsto para 2026 hasta <strong>13 nuevas aperturas<\/strong>, con el objetivo de cerrar el ejercicio con alrededor de <strong>65 establecimientos<\/strong> en el pa\u00eds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La estrategia contempla adem\u00e1s continuar ampliando la presencia de la cadena fuera de los principales mercados donde ya opera, con nuevas ciudades como uno de los ejes de crecimiento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e9xico se ha convertido en uno de los mercados prioritarios para Sephora. La compa\u00f1\u00eda considera al pa\u00eds como uno de sus mercados de mayor crecimiento a escala internacional y prev\u00e9 continuar ampliando su red hasta alcanzar <strong>90 establecimientos hacia 2028<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La expansi\u00f3n f\u00edsica se acompa\u00f1a de una apuesta por la omnicanalidad. Sephora trabaja en la integraci\u00f3n de su base de datos de tiendas f\u00edsicas y plataformas digitales, mientras que las ventas online representan actualmente alrededor del <strong>10% del negocio en M\u00e9xico<\/strong>, con el objetivo de elevar esa cuota hasta el 30% en los pr\u00f3ximos a\u00f1os.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Gina Le\u00f3n, nueva directora de Retail<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El crecimiento de la red mexicana llega adem\u00e1s en paralelo a un cambio en la estructura directiva del negocio. <strong>Gina Le\u00f3n se ha incorporado como nueva directora de Retail de Sephora M\u00e9xico<\/strong>, en sustituci\u00f3n de Aime\u00e9 Verd\u00edn Madrigal, que estuvo al frente de la expansi\u00f3n f\u00edsica de la compa\u00f1\u00eda durante los \u00faltimos cinco a\u00f1os.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Le\u00f3n llega a Sephora procedente de<\/strong> <strong>El Palacio de Hierro<\/strong>, donde durante los dos \u00faltimos a\u00f1os ocup\u00f3 el cargo de directora de boutiques franquiciadas. En la compa\u00f1\u00eda mexicana particip\u00f3 en la transformaci\u00f3n del surtido, la estrategia omnicanal y la implementaci\u00f3n de nuevas tecnolog\u00edas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La nueva ejecutiva cuenta adem\u00e1s con una amplia trayectoria en el sector. Antes de incorporarse a El Palacio de Hierro, desarroll\u00f3 buena parte de su carrera en <strong>VF Corporation<\/strong>, donde fue country manager de The North Face en M\u00e9xico durante m\u00e1s de siete a\u00f1os y posteriormente asumi\u00f3 responsabilidades para Latinoam\u00e9rica. Tambi\u00e9n pas\u00f3 por compa\u00f1\u00edas como Adidas, Encla, Intcomex e Industrias Vermar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le\u00f3n asumir\u00e1 la gesti\u00f3n de una red que ya supera el medio centenar de tiendas y que se encuentra inmersa en una de sus etapas de mayor expansi\u00f3n en M\u00e9xico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al frente del negocio mexicano contin\u00faa <strong>Mauricio Padilla<\/strong>, que asumi\u00f3 la direcci\u00f3n de Sephora M\u00e9xico el a\u00f1o pasado tras desarrollar buena parte de su trayectoria en L&#8217;Or\u00e9al. Bajo su gesti\u00f3n, la compa\u00f1\u00eda est\u00e1 acelerando las aperturas, ampliando su presencia territorial y desplegando el nuevo concepto de tienda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El movimiento se produce en un momento de renovaci\u00f3n de la estructura directiva de Sephora a escala internacional, despu\u00e9s de que LVMH haya realizado distintos cambios en las posiciones de liderazgo de la cadena en Europa y Latinoam\u00e9rica.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La empresa de cosm\u00e9tica ya cuenta con 54 tiendas en M\u00e9xico y prev\u00e9 cerrar 2026 con alrededor de 65 establecimientos. <\/p>\n","protected":false},"author":1,"featured_media":6454,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[37],"tags":[1054,66,1167],"class_list":["post-6451","post","type-post","status-publish","format-standard","has-post-thumbnail","category-retailers","tag-cosmetica","tag-mexico","tag-sephora"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sephora se afianza en M\u00e9xico: abre en Atizap\u00e1n y Morelia con nueva direcci\u00f3n de retail - Just Retail Latam<\/title>\n<meta name=\"robots\" content=\"index, follow, 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