{"id":6461,"date":"2026-08-14T19:22:19","date_gmt":"2026-08-14T17:22:19","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=6461"},"modified":"2026-08-14T19:22:20","modified_gmt":"2026-08-14T17:22:20","slug":"hoka-aterriza-en-peru-con-una-primera-tienda-en-el-centro-comercial-jockey-plaza","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/hoka-aterriza-en-peru-con-una-primera-tienda-en-el-centro-comercial-jockey-plaza\/","title":{"rendered":"HOKA aterriza en Per\u00fa con una primera tienda en el centro comercial Jockey Plaza"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">HOKA da un nuevo paso en su expansi\u00f3n internacional y desembarca f\u00edsicamente en Per\u00fa. La marca especializada en <em>running <\/em>inaugur\u00f3 su <strong>primera tienda oficial en el pa\u00eds<\/strong>, <strong>ubicada en el primer piso del boulevard del Jockey Plaza<\/strong>, en Lima, con un espacio de dise\u00f1o premium que concentra su oferta de calzado, ropa y tecnolog\u00eda para corredores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La llegada a Per\u00fa ampl\u00eda la presencia de HOKA en Latinoam\u00e9rica, donde ya cuenta con una tienda propia en Chile. La compa\u00f1\u00eda, fundada en los Alpes franceses en 2009 y actualmente propiedad del grupo estadounidense Deckers Brands, opera en m\u00e1s de 50 pa\u00edses.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Una tienda enfocada en running y trail<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El nuevo establecimiento organiza su propuesta por disciplinas deportivas, con \u00e1reas diferenciadas para <strong>Road y Trail<\/strong>, dos de las principales categor\u00edas de HOKA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En running sobre asfalto, la marca presenta modelos orientados a ofrecer amortiguaci\u00f3n para distintos tipos de entrenamiento y recorrido. Para trail running, la oferta incorpora referencias como <strong>Speedgoat y Mafate<\/strong>, desarrolladas para terrenos irregulares y recorridos de monta\u00f1a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La propuesta se completa con una colecci\u00f3n de ropa deportiva, con prendas como camisetas, shorts y chaquetas ligeras para corredores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uno de los elementos diferenciales del nuevo punto de venta es la incorporaci\u00f3n de <strong>SafeSize<\/strong>, una tecnolog\u00eda de escaneo 3D que analiza en pocos segundos aspectos como la longitud, anchura, forma y tipo de pisada de cada pie. A partir de estos datos, el sistema cruza la informaci\u00f3n con una base de datos de calzado para recomendar la talla y el modelo m\u00e1s adecuado seg\u00fan el uso y la disciplina deportiva.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">HOKA ampl\u00eda sus canales en Per\u00fa<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El desembarco con una tienda propia llega despu\u00e9s de que HOKA comenzara a desarrollar presencia comercial en el mercado peruano a trav\u00e9s de operadores especializados y grandes retailers. Actualmente, sus productos tambi\u00e9n se comercializan mediante <strong>Marathon Sports Per\u00fa, Falabella Per\u00fa y Platanitos<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con su establecimiento en Jockey Plaza, la marca entra a competir de forma m\u00e1s directa en un mercado en el que ya est\u00e1n presentes firmas especializadas en running como ASICS, New Balance, Brooks y Saucony, adem\u00e1s de grandes grupos deportivos como Nike y Adidas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La elecci\u00f3n de Jockey Plaza tambi\u00e9n se enmarca en la estrategia del centro comercial de ampliar su oferta deportiva. El complejo hab\u00eda anunciado para 2026 la incorporaci\u00f3n de HOKA entre las nuevas marcas que se sumar\u00edan a su mix comercial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El contexto resulta favorable para la categor\u00eda. Seg\u00fan Per\u00fa Retail, en el pa\u00eds se celebran <strong>m\u00e1s de 150 competencias de running al a\u00f1o<\/strong>, con decenas de miles de participantes, mientras las comunidades de corredores se extienden tanto por Lima como por distintas regiones. La participaci\u00f3n femenina representa m\u00e1s del 40% del movimiento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con esta apertura, HOKA apuesta por convertir su llegada a Per\u00fa no s\u00f3lo en una ampliaci\u00f3n de distribuci\u00f3n, sino en una <strong>entrada f\u00edsica basada en especializaci\u00f3n, tecnolog\u00eda y experiencia de marca<\/strong>, en un mercado donde el running gana espacio dentro del retail deportivo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marca de calzado deportivo abre su primer establecimiento en el pa\u00eds con una propuesta centrada en running, trail running y tecnolog\u00eda aplicada a la experiencia de compra.<\/p>\n","protected":false},"author":1,"featured_media":6462,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[37],"tags":[1337,251,75],"class_list":["post-6461","post","type-post","status-publish","format-standard","has-post-thumbnail","category-retailers","tag-hoka","tag-jockey-plaza","tag-peru"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HOKA aterriza en Per\u00fa con una primera tienda en el centro comercial Jockey Plaza - Just Retail Latam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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