{"id":6470,"date":"2026-08-18T21:55:49","date_gmt":"2026-08-18T19:55:49","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=6470"},"modified":"2026-08-18T21:56:27","modified_gmt":"2026-08-18T19:56:27","slug":"hm-abrira-en-punta-arenas-chile-su-tienda-mas-austral-del-mundo","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/hm-abrira-en-punta-arenas-chile-su-tienda-mas-austral-del-mundo\/","title":{"rendered":"H&amp;M abrir\u00e1 en Punta Arenas (Chile) su tienda m\u00e1s austral del mundo"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"\/latam\/?s=H%26M\" target=\"_blank\" rel=\"noreferrer noopener\">H&amp;M<\/a> llevar\u00e1 su expansi\u00f3n en Chile hasta el extremo sur del pa\u00eds con la apertura de una nueva tienda en Punta Arenas, que se convertir\u00e1 en el establecimiento m\u00e1s austral del mundo de la compa\u00f1\u00eda. El nuevo local abrir\u00e1 sus puertas el pr\u00f3ximo <strong>3 de septiembre<\/strong>, a las 11:00 horas, en el <strong>Mall Espacio Urbano Pionero<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La llegada a Punta Arenas supone adem\u00e1s el desembarco de H&amp;M por primera vez en la <strong>Regi\u00f3n de Magallanes y de la Ant\u00e1rtica Chilena<\/strong> y elevar\u00e1 a 31 el n\u00famero de tiendas de la marca en Chile. Antes de esta apertura, la cadena contaba con 30 establecimientos en el pa\u00eds, 16 de ellos en Santiago y 14 en otras regiones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El establecimiento contar\u00e1 con <strong>1.722 metros cuadrados de superficie total<\/strong>, de los cuales aproximadamente <strong>1.390 metros cuadrados estar\u00e1n destinados a sala de ventas<\/strong>. La tienda ofrecer\u00e1 moda, belleza y accesorios, con una propuesta dirigida a mujeres, hombres, j\u00f3venes y ni\u00f1os.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Una apuesta por la expansi\u00f3n regional<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La apertura en Punta Arenas forma parte de la estrategia de H&amp;M para ampliar su presencia fuera de la Regi\u00f3n Metropolitana y acercar su oferta a nuevos mercados regionales. La compa\u00f1\u00eda hab\u00eda anunciado la llegada a esta ciudad en mayo, cuando confirm\u00f3 el inicio de las obras de habilitaci\u00f3n del establecimiento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con esta operaci\u00f3n, la marca ampl\u00eda su cobertura en el sur de Chile, donde hasta ahora su presencia llegaba hasta Puerto Montt. La expansi\u00f3n tambi\u00e9n anticipa la entrada de H&amp;M en el extremo austral de Sudam\u00e9rica frente a otros mercados de la regi\u00f3n: la compa\u00f1\u00eda tiene previsto abrir su primera tienda en Argentina en 2027.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La inauguraci\u00f3n estar\u00e1 acompa\u00f1ada de distintas actividades para los clientes. Los tres primeros visitantes recibir\u00e1n <strong><em>gift cards<\/em> de 100.000 pesos chilenos<\/strong>, mientras que los siguientes 200 obtendr\u00e1n tarjetas de 18.000 pesos, adem\u00e1s de participar en las acciones organizadas por la marca para celebrar la apertura.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La nueva tienda refuerza as\u00ed la apuesta de H&amp;M por la descentralizaci\u00f3n de su red comercial en Chile y establece un nuevo hito geogr\u00e1fico para la compa\u00f1\u00eda, que llevar\u00e1 su oferta de moda hasta uno de los principales polos comerciales de la Patagonia chilena.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cadena sueca inaugurar\u00e1 el 3 de septiembre su establecimiento n\u00famero 31 en Chile, ubicado en el Mall Espacio Urbano Pionero de la Regi\u00f3n de Magallanes.<\/p>\n","protected":false},"author":1,"featured_media":5937,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[37],"tags":[148,362],"class_list":["post-6470","post","type-post","status-publish","format-standard","has-post-thumbnail","category-retailers","tag-chile","tag-hm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>H&amp;M abrir\u00e1 en Punta Arenas (Chile) su tienda m\u00e1s austral del mundo - Just Retail Latam<\/title>\n<meta name=\"description\" content=\"H&amp;M llevar\u00e1 su expansi\u00f3n en Chile hasta el 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