{"id":6525,"date":"2026-08-24T18:12:00","date_gmt":"2026-08-24T16:12:00","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=6525"},"modified":"2026-08-25T08:18:33","modified_gmt":"2026-08-25T06:18:33","slug":"hm-nombra-a-martin-isabella-para-liderar-su-desembarco-en-argentina","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/hm-nombra-a-martin-isabella-para-liderar-su-desembarco-en-argentina\/","title":{"rendered":"H&amp;M nombra a Mart\u00edn Isabella para liderar su desembarco en Argentina"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">H&amp;M contin\u00faa avanzando en su llegada a Argentina con el nombramiento de Mart\u00edn Isabella como gerente general para el mercado local. El ejecutivo tendr\u00e1 la responsabilidad de poner en marcha la operaci\u00f3n de la compa\u00f1\u00eda sueca en el pa\u00eds y liderar el desarrollo de la marca de cara a la apertura de su primera tienda, prevista para 2027, seg\u00fan inform\u00f3 el diario <em>La Naci\u00f3n.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La designaci\u00f3n se produce en el marco de la estrategia de expansi\u00f3n regional de H&amp;M junto a Hola Moda, el operador de capital paname\u00f1o encargado de desarrollar la marca en varios mercados latinoamericanos. En Argentina, el grupo ser\u00e1 responsable de la implantaci\u00f3n de la ense\u00f1a, cuya primera tienda abrir\u00e1 en el centro comercial Alto Palermo, en Buenos Aires. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isabella anunci\u00f3 su incorporaci\u00f3n a trav\u00e9s de LinkedIn, donde destac\u00f3 el alcance del proyecto. \u201cDespu\u00e9s de muchos a\u00f1os liderando operaciones de retail en distintos mercados, empiezo una nueva etapa junto a Hola Moda, como gerente general para H&amp;M en Argentina, liderando la llegada y el desarrollo de la marca en el pa\u00eds\u201d, se\u00f1al\u00f3 el ejecutivo al comunicar su nombramiento. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entre sus principales responsabilidades estar\u00e1 la construcci\u00f3n de la estructura local de la compa\u00f1\u00eda, incluyendo la formaci\u00f3n de equipos, el desarrollo de capacidades organizativas y la preparaci\u00f3n operativa necesaria para el inicio de la actividad comercial en el pa\u00eds. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El nuevo gerente general cuenta con m\u00e1s de dos d\u00e9cadas de experiencia en el sector retail. Gran parte de su trayectoria profesional estuvo vinculada a Puma, donde ocup\u00f3 distintos cargos de responsabilidad tanto en Argentina como en el exterior. En 2020 se traslad\u00f3 a Melbourne para asumir la direcci\u00f3n de Retail de Puma Ocean\u00eda y, antes de incorporarse a H&amp;M, ejerci\u00f3 como director comercial de Arredo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La incorporaci\u00f3n del ejecutivo representa un nuevo paso en el proceso de desembarco de la compa\u00f1\u00eda sueca en Argentina, uno de los mercados donde H&amp;M a\u00fan no ten\u00eda presencia directa. Con este movimiento, la empresa comienza a configurar la estructura que sustentar\u00e1 su futura expansi\u00f3n en el pa\u00eds y refuerza su apuesta por seguir creciendo en la regi\u00f3n latinoamericana.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La designaci\u00f3n se produce en el marco de la estrategia de expansi\u00f3n regional de H&#038;M junto a Hola Moda.<\/p>\n","protected":false},"author":1,"featured_media":6526,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[71],"tags":[194,362],"class_list":["post-6525","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nombramientos","tag-argentina","tag-hm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>H&amp;M nombra a Mart\u00edn Isabella para liderar su desembarco en Argentina - Just Retail Latam<\/title>\n<meta name=\"description\" content=\"H&amp;M contin\u00faa avanzando en su llegada a Argentina con 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