{"id":6540,"date":"2026-08-27T16:53:25","date_gmt":"2026-08-27T14:53:25","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=6540"},"modified":"2026-08-27T16:53:26","modified_gmt":"2026-08-27T14:53:26","slug":"hermes-reubica-su-lujo-en-rio-de-janeiro-con-una-nueva-apertura-en-barra-de-tijuca","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/hermes-reubica-su-lujo-en-rio-de-janeiro-con-una-nueva-apertura-en-barra-de-tijuca\/","title":{"rendered":"Herm\u00e8s reubica su lujo en R\u00edo de Janeiro con una nueva apertura en Barra de Tijuca"},"content":{"rendered":"\n

Herm\u00e8s cambia de locaci\u00f3n en R\u00edo de Janeiro. La marca francesa de lujo reestrena boutique en la ciudad carioca, con una nueva tienda ubicada ahora en VillageMall en Barra de Tijuca<\/strong>.<\/p>\n\n\n\n

La firma europea busca rendir homenaje a la cultura y arquitectura brasile\u00f1a<\/strong>, mezclando elementos de interiorismo y dise\u00f1o con su tradicional inspiraci\u00f3n ecuestre y francesa.<\/p>\n\n\n\n

Foco en la arquitectura<\/h2>\n\n\n\n

La nueva tienda de Herm\u00e8s en R\u00edo de Jaineiro evoca la costa brasile\u00f1a con exuberantes tonos tierra y arena, salpicados de verde, reflejando la naturaleza que caracteriza a la ciudad.<\/p>\n\n\n\n

Una celos\u00eda de madera brasile\u00f1a recubre toda la fachada, haciendo referencia tanto al emblem\u00e1tico mosaico Faubourg de la casa como a los detalles calados de cobog\u00f3 brasile\u00f1o. El mismo motivo se repite en las vidrieras, cubiertas con celos\u00edas tejidas que dejan pasar una luz natural hacia el interior de la tienda.<\/p>\n\n\n\n

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En la entrada del nuevo establecimiento de Herm\u00e8s, los visitantes se topan con el universo de la seda, la joyer\u00eda y los perfumes, donde destacan el caracter\u00edstico ex libris y el mosaico Faubourg en blanco y negro con llamativos cabujones, en un gui\u00f1o a los pavimentos geom\u00e9tricos de R\u00edo de Janeiro<\/strong>.<\/p>\n\n\n\n

Siguiendo el camino de la tienda de Herm\u00e8s en Barra de Tijuca se llega a las colecciones para el hogar, junto a las colecciones masculinas, con el calzado y la moda femenina a la izquierda, realzados por llamativas alfombras inspiradas en un dosel de hojas.<\/p>\n\n\n\n

M\u00e1s adelante, el espacio dedicado a la joyer\u00eda y los relojes se vuelve m\u00e1s \u00edntimo y acogedor, envuelto por paredes de tela con un sutil dise\u00f1o de hojas de palma. El recorrido finaliza con las colecciones de marroquiner\u00eda y equitaci\u00f3n, donde un suelo de terrazo color turquesa, salpicado de n\u00e1car, brilla sobre madera de color marr\u00f3n oscuro<\/strong>, representando los contrastes que se ven en las costas brasile\u00f1as.<\/p>\n\n\n\n

La tienda de Herm\u00e8s en R\u00edo de Janiero fue dise\u00f1ada por el estudio de arquitectura parisino RDAI. El espacio fue ideado con la idea de interpretar los colores y las tradiciones artesanales de la ciudad carioca a trav\u00e9s de superficies texturizadas, creando una sensaci\u00f3n de calidez y autenticidad.<\/p>\n\n\n\n

El establecimiento tambi\u00e9n cuenta con una selecci\u00f3n de obras de la colecci\u00f3n \u00c9mile Herm\u00e8s y la colecci\u00f3n Herm\u00e8s de fotograf\u00eda contempor\u00e1nea que incluye \u00abArbre de vie\u00bb del artista franc\u00e9s Fran\u00e7ois Houtin, un grabado bot\u00e1nico.<\/p>\n\n\n\n

Herm\u00e8s en Brasil<\/h2>\n\n\n\n

La marca francesa de lujo tiene a Brasil como uno de sus principales mercados en Latinoam\u00e9rica. Adem\u00e1s de su tienda en Barra de Tijuca, Herm\u00e8s cuenta con otros dos establecimientos en el pa\u00eds, ubicados en la ciudad de Sao Paulo, en los centros comerciales Iguatemi y Cidade Jardim.<\/p>\n\n\n\n

En el resto de la regi\u00f3n, el grupo franc\u00e9s cuenta con seis tiendas en el mercado mexicano, una en Argentina y otra en Chile, adem\u00e1s de presencia a trav\u00e9s de socios autorizados en Panam\u00e1.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Tras varios a\u00f1os operando en Ipanema, la marca francesa de lujo se traslada al centro comercial VillageMall de Barra de Tijuca. <\/p>\n","protected":false},"author":1,"featured_media":6542,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[37],"tags":[125,256,1348,1347],"class_list":["post-6540","post","type-post","status-publish","format-standard","has-post-thumbnail","category-retailers","tag-brasil","tag-hermes","tag-moda-de-lujo","tag-rio-de-janeiro"],"yoast_head":"\nHerm\u00e8s reubica su lujo en R\u00edo de Janeiro con una nueva apertura en Barra de Tijuca - Just Retail Latam<\/title>\n<meta name=\"description\" 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