{"id":6552,"date":"2026-08-28T16:33:30","date_gmt":"2026-08-28T14:33:30","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=6552"},"modified":"2026-08-28T16:40:44","modified_gmt":"2026-08-28T14:40:44","slug":"alianza-de-gigantes-en-chile-ikea-llega-a-las-tiendas-virtuales-de-falabella","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/alianza-de-gigantes-en-chile-ikea-llega-a-las-tiendas-virtuales-de-falabella\/","title":{"rendered":"Alianza de gigantes en Chile: Ikea llega a las tiendas virtuales de Falabella"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ikea eleva su apuesta por Sudam\u00e9rica con una nueva alianza con Falabella. El gigante sueco de la decoraci\u00f3n, que opera en Chile de la mano del retailer, introduce sus art\u00edculos en el <em>marketplace<\/em> de Falabella a partir de esta semana.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En concreto, <strong>los productos de Ikea estar\u00e1n disponibles en el sitio y <em>app<\/em> de Falabella Chile<\/strong>. De esta manera, el retailer se convierte en el primer operador de Am\u00e9rica y Europa en poder comercializar el cat\u00e1logo de Ikea en su tienda online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las otras plataformas autorizadas por Ikea son Shopee en Indonesia, y TMall y JD.com en China, hecho que se considera como una se\u00f1al de confianza en el ecommerce de Falabella.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"277\" src=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/08\/falabella-ikea-1024x277.jpg\" alt=\"\" class=\"wp-image-6557\" srcset=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/08\/falabella-ikea-1024x277.jpg 1024w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/08\/falabella-ikea-300x81-1.jpg 300w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/08\/falabella-ikea-766x207.jpg 766w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/08\/falabella-ikea-1536x415.jpg 1536w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/08\/falabella-ikea-148x40.jpg 148w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/08\/falabella-ikea-322x87.jpg 322w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/08\/falabella-ikea-696x188.jpg 696w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/08\/falabella-ikea-1066x288.jpg 1066w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/08\/falabella-ikea-355x96.jpg 355w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2026\/08\/falabella-ikea.jpg 1673w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEsta alianza marca un hito muy relevante para Falabella y para el crecimiento de Ikea en Sudam\u00e9rica, ya que refleja la confianza en un modelo que hemos construido desde la regi\u00f3n junto a nuestros equipos y demuestra lo que podemos lograr cuando conectamos las capacidades que existen dentro del ecosistema Falabella en torno a un desaf\u00edo com\u00fan: entregar una mejor experiencia a nuestros clientes\u201d, se\u00f1al\u00f3 Alejandro Arze, gerente general corporativo de mejoramiento del hogar de Grupo Falabella.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por su parte, el gerente general corporativo de Falabella Retail, Francisco Irarr\u00e1zaval, explic\u00f3 que esta alianza demuestra la capacidad de Falabella para conectar a grandes marcas y llegar a millones de clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cLa incorporaci\u00f3n de IKEA a nuestro ecommerce refuerza nuestra estrategia especialista en la cual la categor\u00eda hogar y representa una oportunidad para seguir ampliando la propuesta de valor que entregamos a nuestros clientes, acerc\u00e1ndoles las mejores marcas y lo \u00faltimo con productos que antes no estaban disponibles a trav\u00e9s de este canal\u201d, afirm\u00f3 Irarr\u00e1zaval.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La primera etapa contempla una selecci\u00f3n de las categor\u00edas de almacenamiento, decoraci\u00f3n, comedor, dormitorio, escritorios y living de Ikea. Los planes de Falabella pasan por incorporar este servicio <strong>tambi\u00e9n para sus clientes en el mercado colombiano<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Falabella.com funcionar\u00e1 como un punto de encuentro y canal de compra para los clientes, mientras que <strong>Ikea se encargar\u00e1 de la preparaci\u00f3n de pedidos, despacho, log\u00edstica y postventa<\/strong>, manteniendo sus est\u00e1ndares de servicio y atenci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La alianza tambi\u00e9n permitir\u00e1 complementar la compra online con alternativas de retiro en tienda a trav\u00e9s del sistema de <em>click &amp; collect<\/em> de Falabella, facilitando el acceso a los productos Ikea a trav\u00e9s de la red de locales del retailer chileno.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El retailer chileno se convierte en el primer operador de Am\u00e9rica (y Europa) en poder vender en su plataforma online los productos de Ikea. <\/p>\n","protected":false},"author":1,"featured_media":6554,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[37],"tags":[148,209,232],"class_list":["post-6552","post","type-post","status-publish","format-standard","has-post-thumbnail","category-retailers","tag-chile","tag-falabella","tag-ikea"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alianza de gigantes en Chile: Ikea llega a las tiendas virtuales de Falabella - Just Retail Latam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.justretail.news\/latam\/noticias\/alianza-de-gigantes-en-chile-ikea-llega-a-las-tiendas-virtuales-de-falabella\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alianza de gigantes en Chile: Ikea llega a las tiendas virtuales de Falabella - Just Retail Latam\" \/>\n<meta property=\"og:description\" content=\"El retailer chileno se convierte en el primer operador de Am\u00e9rica (y Europa) en poder vender en su plataforma online los productos de Ikea.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.justretail.news\/latam\/noticias\/alianza-de-gigantes-en-chile-ikea-llega-a-las-tiendas-virtuales-de-falabella\/\" \/>\n<meta property=\"og:site_name\" content=\"Just Retail Latam\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-28T14:33:30+00:00\" 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