{"id":6712,"date":"2026-09-24T00:09:08","date_gmt":"2026-09-23T22:09:08","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=6712"},"modified":"2026-09-24T00:09:09","modified_gmt":"2026-09-23T22:09:09","slug":"farm-rio-desembarca-en-colombia-con-una-primera-tienda-en-barranquilla","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/farm-rio-desembarca-en-colombia-con-una-primera-tienda-en-barranquilla\/","title":{"rendered":"Farm Rio desembarca en Colombia con una primera tienda en Barranquilla"},"content":{"rendered":"\n

Farm Rio suma un nuevo mercado en Latinoam\u00e9rica. La marca brasile\u00f1a de moda femenina con inspiraci\u00f3n tropical ha abierto en Barranquilla su primera tienda f\u00edsica en Colombia. La compa\u00f1\u00eda ha elegido el centro comercial Mallplaza Buenavista<\/strong> para iniciar su desarrollo en el pa\u00eds.<\/p>\n\n\n\n

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El establecimiento re\u00fane las colecciones de ropa, calzado y accesorios de la firma, reconocida por sus estampados, colores intensos y referencias a la naturaleza y la cultura brasile\u00f1as. La apertura permite trasladar al canal f\u00edsico una propuesta que ya estaba disponible para los consumidores colombianos mediante el comercio electr\u00f3nico.<\/p>\n\n\n\n

Barranquilla ser\u00e1 el punto de partida para el desarrollo comercial de Farm Rio en Colombia.<\/strong> La empresa no ha concretado por el momento las pr\u00f3ximas ciudades ni el n\u00famero de establecimientos que proyecta abrir en el mercado.<\/p>\n\n\n\n

El local se incorpora a la oferta de Mallplaza Buenavista, uno de los principales centros comerciales de Barranquilla. El complejo forma parte de Mallplaza, operador chileno de centros urbanos con presencia en Chile, Per\u00fa y Colombia.<\/p>\n\n\n\n

La entrada en Colombia se produce durante una etapa de expansi\u00f3n de Farm Rio por Latinoam\u00e9rica. La firma ha extendido recientemente su presencia f\u00edsica a mercados como Argentina y Panam\u00e1, adem\u00e1s de operar en M\u00e9xico.<\/p>\n\n\n\n

De R\u00edo de Janeiro al mercado internacional<\/h2>\n\n\n\n

Farm Rio naci\u00f3 en 1997 en un mercado local de R\u00edo de Janeiro y posteriormente desarroll\u00f3 una red de tiendas en Brasil. En 2019 inici\u00f3 una expansi\u00f3n internacional que la llev\u00f3 a ciudades como Nueva York, Los \u00c1ngeles, Miami, Par\u00eds, Londres y Dub\u00e1i.<\/p>\n\n\n\n

La marca forma parte de Azzas 2154, grupo brasile\u00f1o de moda surgido de la integraci\u00f3n de Arezzo&Co y Grupo Soma. El conglomerado re\u00fane marcas de ropa, calzado y accesorios, entre ellas Arezzo, Schutz, Reserva, Animale y Farm Rio.<\/p>\n\n\n\n

La apertura colombiana refuerza la estrategia de Farm Rio de ganar presencia en los principales mercados latinoamericanos mediante tiendas propias o acuerdos con operadores locales.<\/strong> Su crecimiento regional complementa la red que la compa\u00f1\u00eda ha construido en Estados Unidos, Europa y Oriente Medio.<\/p>\n","protected":false},"excerpt":{"rendered":"

La marca brasile\u00f1a eligi\u00f3 Mallplaza Buenavista, en Barranquilla, para iniciar su operaci\u00f3n f\u00edsica en Colombia.<\/p>\n","protected":false},"author":1,"featured_media":6720,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[37],"tags":[78,1052,417],"class_list":["post-6712","post","type-post","status-publish","format-standard","has-post-thumbnail","category-retailers","tag-colombia","tag-farm-rio","tag-moda"],"yoast_head":"\nFarm Rio desembarca en Colombia con una primera tienda en Barranquilla - Just Retail Latam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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