{"id":898,"date":"2024-07-23T17:10:42","date_gmt":"2024-07-23T15:10:42","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=898"},"modified":"2025-11-08T23:53:47","modified_gmt":"2025-11-08T22:53:47","slug":"adidas-artesania-tradicional-jerseys-futbol","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/adidas-artesania-tradicional-jerseys-futbol\/","title":{"rendered":"Jersey de Adidas impulsa la artesan\u00eda mexicana"},"content":{"rendered":"\n

La asociaci\u00f3n entre Adidas y los artesanos mexicanos para la creaci\u00f3n de jerseys de f\u00fatbol\u00a0representa un paso significativo hacia la valoraci\u00f3n de la artesan\u00eda tradicional.<\/h2>\n\n\n\n

Adidas, la reconocida marca deportiva, ha establecido una colaboraci\u00f3n con la empresa mexicana Someone Somewhere<\/strong> para la creaci\u00f3n de jerseys de f\u00fatbol bordados a mano. Esta asociaci\u00f3n tiene como objetivo generar empleo justo para los artesanos mexicanos a trav\u00e9s de la elaboraci\u00f3n de prendas \u00fanicas y de alta calidad. <\/p>\n\n\n\n

La idea de esta colaboraci\u00f3n surgi\u00f3 a partir de una publicaci\u00f3n en LinkedIn<\/a> realizada por Antonio Nu\u00f1o, cofundador y CEO de Someone Somewhere, hace tan solo cinco meses. Nu\u00f1o destac\u00f3 la oportunidad de que Adidas vendi\u00f3 un impresionante total de 2.9 millones de jerseys de la selecci\u00f3n nacional de M\u00e9xico durante la Copa Mundial de la FIFA 2022 en Qatar. Mirando hacia el futuro, con M\u00e9xico como coanfitri\u00f3n de la Copa del Mundo en 2026, Nu\u00f1o propuso la idea innovadora de incluir la artesan\u00eda tradicional, lo que permitir\u00eda generar seis meses de trabajo justo para m\u00e1s de 3,000 artesanos y beneficiar a m\u00e1s de 15,000 personas<\/strong>, incluidas sus familias.<\/p>\n\n\n\n

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Visi\u00f3n y sostenibilidad <\/h2>\n\n\n\n

La visi\u00f3n de Nu\u00f1o se ha convertido en realidad con el lanzamiento de una nueva colecci\u00f3n de jerseys de Adidas meticulosamente bordados a mano por mujeres artesanas de la regi\u00f3n de Sierra Norte de Puebla, con cada pieza requiriendo m\u00e1s de 11 horas de trabajo de bordado. Someone Somewhere, una empresa dedicada a conectar marcas con artesanos para producir prendas y accesorios que generen empleo estable y bien remunerado, ha sido fundamental en esta colaboraci\u00f3n que destaca la rica herencia y artesan\u00eda de M\u00e9xico, al mismo tiempo que impulsa el crecimiento econ\u00f3mico en \u00e1reas rurales desatendidas.<\/p>\n\n\n\n

Esta iniciativa no solo resalta la habilidad artesanal de M\u00e9xico, sino que tambi\u00e9n promueve la sostenibilidad<\/a> y el apoyo a las comunidades locales.<\/strong> La colaboraci\u00f3n entre Adidas y Someone Somewhere ejemplifica c\u00f3mo las marcas pueden trabajar en conjunto con artesanos para crear productos \u00fanicos que celebran y preservan las habilidades y la cultura locales. <\/p>\n","protected":false},"excerpt":{"rendered":"

La asociaci\u00f3n entre Adidas y los artesanos mexicanos para la creaci\u00f3n de jerseys de f\u00fatbol\u00a0representa un paso significativo hacia la valoraci\u00f3n de la artesan\u00eda tradicional. Adidas, la reconocida marca deportiva, ha establecido una colaboraci\u00f3n con la empresa mexicana Someone Somewhere para la creaci\u00f3n de jerseys de f\u00fatbol bordados a mano. Esta asociaci\u00f3n tiene como objetivo […]<\/p>\n","protected":false},"author":3,"featured_media":899,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[61],"tags":[167,168,169,66,51],"class_list":["post-898","post","type-post","status-publish","format-standard","has-post-thumbnail","category-esg","tag-adidas","tag-artesania-mexicana","tag-marketing","tag-mexico","tag-sostenibilidad"],"yoast_head":"\nJersey de Adidas impulsa la artesan\u00eda mexicana - Just Retail Latam<\/title>\n<meta name=\"description\" content=\"Adidas impulsa la artesania tradicional mexicana creando la nueva jersey de f\u00fatbol de la mano de los 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