{"id":977,"date":"2024-08-02T21:33:42","date_gmt":"2024-08-02T19:33:42","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=977"},"modified":"2025-11-08T23:53:46","modified_gmt":"2025-11-08T22:53:46","slug":"coca-cola-marca-mas-valor-genera-a-los-clientes","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/coca-cola-marca-mas-valor-genera-a-los-clientes\/","title":{"rendered":"Coca-Cola, \u00bfla Marca que M\u00e1s Valor Genera a los Clientes?"},"content":{"rendered":"\n

En una entrevista exclusiva, Rub\u00e9n Casado, director de Desarrollo de Negocio de Coca-Cola Europacific Partners, revel\u00f3 que Coca-Cola es considerada la marca que m\u00e1s valor genera a los clientes. Casado enfatiz\u00f3 la estrategia centrada en el cliente y la importancia de mantener este enfoque para asegurar el \u00e9xito continuo de la empresa.<\/p>\n\n\n\n

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\"\"<\/figure>\n<\/figure>\n\n\n\n

Casado destac\u00f3 que la estrategia de \u00abcustomer centric\u00bb de Coca-Cola sit\u00faa a los clientes en el centro de todas las actividades de la compa\u00f1\u00eda.<\/strong> Esta estrategia ha sido fundamental para mantener a Coca-Cola como la marca l\u00edder en generaci\u00f3n de valor para sus clientes.<\/a> Adem\u00e1s, la implementaci\u00f3n de pol\u00edticas de precios y promociones beneficiosas tanto para los clientes como para la empresa ha sido clave en este logro.<\/p>\n\n\n\n

En el a\u00f1o 2024, Coca-Cola<\/a> ha experimentado un notable crecimiento en marcas como Sprite, Monster, Royal Bliss y Fuze Tea, con crecimientos a doble d\u00edgito<\/strong>. Estos \u00e9xitos reflejan la efectividad de las estrategias de marketing y promociones dirigidas por la compa\u00f1\u00eda. Casado atribuye parte de este \u00e9xito a los planes de activaci\u00f3n implementados durante eventos importantes como la Eurocopa y los Juegos Ol\u00edmpicos.<\/p>\n\n\n\n

La estrategia de Coca-Cola se ha centrado en ofrecer bebidas sin o bajas en az\u00facar, que representan cerca del 65% del volumen total de ventas. Esta apuesta responde a la creciente demanda de los consumidores por opciones m\u00e1s saludables y refleja la capacidad de la empresa para adaptarse a las tendencias del mercado. La innovaci\u00f3n continua en nuevos sabores y formatos es esencial para mantener la relevancia en un mercado competitivo.<\/p>\n","protected":false},"excerpt":{"rendered":"

En una entrevista exclusiva, Rub\u00e9n Casado, director de Desarrollo de Negocio de Coca-Cola Europacific Partners, revel\u00f3 que Coca-Cola es considerada la marca que m\u00e1s valor genera a los clientes. Casado enfatiz\u00f3 la estrategia centrada en el cliente y la importancia de mantener este enfoque para asegurar el \u00e9xito continuo de la empresa. Casado destac\u00f3 que […]<\/p>\n","protected":false},"author":3,"featured_media":979,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-977","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sin-categoria"},"yoast_head":"\nCoca-Cola, \u00bfla Marca que M\u00e1s Valor Genera a los Clientes? - Just Retail Latam<\/title>\n<meta name=\"description\" content=\"Su enfoque en la innovaci\u00f3n en productos y la adaptaci\u00f3n a las demandas del mercado la posiciona como marca l\u00edder en generaci\u00f3n de valor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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