El sector ha conseguido duplicar los niveles registrados en el anterior trimestre y multiplicar por 3,5 la inversión contabilizada en el mismo periodo del 2023, según BNP Paribas Real Estate.
La gestión, la captación y retención de talento, la Inteligencia Artificial, los criterios ESG, y el marketing digital, claves para mantener la competitividad.
Sin duda, la inteligencia artificial es una de las tecnologías que ha irrumpido con más fuerza en los últimos años y ha conseguido posicionarse de una manera transversal en el retail con múltiples usos.
Las afluencias continúan estando un 6,5 % por debajo de los niveles previos a la pandemia, mientras que las ventas han crecido un 6,1 % respecto a ese mismo periodo.
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