Gracias a la política de colaboración solidaria de Starbucks, la recaudación del día de inauguración se ha destinado a la Fundación Exit, que, gracias a su Proyecto Coach, motivan y orientan a los más jóvenes a combatir el abandono escolar prematuro.
Este espacio ofrece diferentes experiencias, como talleres prácticos sobre el café o degustaciones, con homenajes al emblemático rascacielos y a la ciudad en el propio diseño del espacio.
El proyecto, conocido gracias a un documento filtrado, estaba diseñado para ofrecer a los consumidores la oportunidad de comprar bebidas de Starbucks y productos de panadería de Amazon sin tener que hacer cola.
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