El sector del comercio electrónico se encuentra inmerso en plena transformación digital. Si en 2020, aproximadamente una de cada cinco empresas (19 %) realizaba ventas a través de Internet en la Unión Europea, las previsiones apuntan a que en apenas diez años lo harán una de cada 3 (30 %), de acuerdo con los volúmenes de crecimiento actuales.
Es determinante repensar la estrategia de marca para seguir ofreciendo la mejor experiencia de cliente, diferenciarse e impulsar el crecimiento de las compañías.
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