Hoy día, las marcas buscan encaminar sus acciones hacia un crecimiento sostenible, debido a la situación actual de incertidumbre y de cambios a un ritmo frenético.
El crecimiento exponencial de las entregas a domicilio a raíz de la pandemia viene acompañado de diferentes retos, como el aumento del precio del carburante, la sostenibilidad o la eficacia de las entregas, ante los que los propios retailers no terminan de encontrar soluciones viables que les ayuden a optimizar su actividad comercial y reducir costes.
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