Según la segunda edición de 2021 del Informe Perspectivas del Consumidor de Kantar, que de manera cuatrimestral analiza la confianza del consumidor español en torno a la economía propia y del país.
El 66 % de los españoles ha recuperado ya o prevé recuperar a lo largo del próximo mes la frecuencia de consumo en bares, cafeterías y restaurantes que tenía antes de la pandemia de la COVID-19.
Roger Sendra, de Dentsu Barcelona, y Eduard Amiel, de Carat Barcelona, han presentado el estudio The never before. Consumer Vision 2030: the age of inclusive intelligence en The e-show Barcelona.
NielsenIQ ha publicado los resultados de su estudio sobre el e-commerce europeo de 2021, en el que se examina la evolución del comercio electrónico de bienes de consumo rápido en Europa occidental desde el inicio de la pandemia.
Este mes de junio, un 38 % de las empresas ha tenido aumento de ventas respecto al mismo mes del año 2019, un 2 % las ha mantenido y un 60 % las ha disminuido.
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