Vogue lidera el ranking de marcas de medios con mayor Ad Equity en España y Amazon es la primera plataforma Global en el ranking de equity de medios en España.
Un 70 % de población española afirma que ya acude a las tiendas físicas con cierta normalidad animada por la bajada del riesgo a contagiarse en ellas, según el estudio Essentials de Ipsos.
A las puertas de la segunda temporada navideña de la pandemia de COVID-19, el tráfico en las tiendas españolas en lo que va de año ha descendido un 29 % en comparación con los niveles anteriores a la pandemia de 2019.
Según Kantar, es clave que las marcas y cadenas identifiquen, cuantifiquen y entiendan a los diferentes tipos de compradores postpandemia para definir su estrategia.
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