Así, se puede apreciar una deceleración en el crecimiento del mercado de arte online, que durante el pasado año fue del 6 %, pasando de 10.200 millones de dólares en 2021 a 10.800 millones de dólares en 2022.
El informe revela la enorme importancia que siguen dando los consumidores a la experiencia de compra. De hecho, el 88 % de los compradores españoles la considera tan importante como el producto.
El 72 % de todos los compradores espera tener interacciones significativas con las tiendas físicas una vez que la pandemia se calme, frente al 60 % antes de la crisis sanitaria. Esto es lo que se desprende de un nuevo informe del Instituto de Investigación Capgemini, What Matters to Today's Consumer.
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