Directivos de Iberdrola, Peugeot Motocycles, El Ganso, Musgrave, 123tinta, Prisa y Splio debatirán sobre cómo abordar el reto de implementar una estrategia de cliente rentable, eficaz y que se ejecute de forma transversal en toda la organización.
Destacados directivos de Diageo, Sonae Sierra, Freshly Cosmetics o Sanitas debatirán sobre la necesidad de mejorar las interacciones con el cliente para entender sus necesidades, fidelizarle, ganarse su lealtad y diferenciarse.
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