El proyecto ha supuesto una inversión de 2,6 millones de euros y cuenta con una plantilla cubierta internamente con 26 personas procedentes de otras tiendas de Ikea.
El evento, durante el cual se estrenó el documental, “Nuestra Vaguada”, estuvo marcado por la mirada al futuro, en la cual ya se vislumbra un centro comercial más sostenible y eficiente.
Marcas como Fanta, Jean Paul Gaultier, Vodafone, HBO o Huawei han elegido el espacio comercial madrileño para desarrollar diversas acciones de promoción.
Esta contará con un espacio en el interior de la tienda dedicado a la formación creativa a través de diversas actividades artísticas, cursos, seguimiento con profesores.
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