El eCommerce en España creció un 35 % en el último año de pandemia, en comparación con el mismo periodo del año anterior. En el primer año desde que se decretó el estado de alarma en nuestro país el volumen de ventas a través de comercio electrónico aumentó un 24 %
Tlantic, empresa especializada en soluciones y tecnología para el sector retail desvela como las tiendas físicas y digitales pueden prepararse para hacer frente al día más esperado del año para los compradores y marcas.
Las 5 tendencias de los consumidores durante la pandemia: incremento del eCommerce, apuesta por marcas con propósitos, búsqueda de experiencias, consumo de proximidad e influencia de redes sociales.
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