Según Kantar, es clave que las marcas y cadenas identifiquen, cuantifiquen y entiendan a los diferentes tipos de compradores postpandemia para definir su estrategia.
Los productos que se han visto beneficiados por esta racionalización del gasto son los pescados y mariscos frescos. Un 25,9 % más en las últimas cuatro semanas del año.
Las ventas totales de bienes de consumo en las cestas de la compra españolas en el mes de julio de 2023 se incrementaron un 11,3 % respecto a lo que nos gastamos...
Según señala el informe 'Perspectivas del consumidor', no será por desconfianza hacia su situación personal, sino por la inquietud que le granjea la situación económica del país.
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