Los Premios CX Congress 2025 distinguieron a los directivos que han convertido la Experiencia de Cliente en el eje de la estrategia y la transformación cultural de sus organizaciones.
Bajo el lema 'Más Humano, Más Inteligente, Más CX', los ponentes coincidieron en que la experiencia de cliente debe trascender la mera eficiencia operativa.
Por primera vez, la jornada acogerá los Premios CX Congress, que reconocerán el liderazgo y la innovación de los directivos que están transformando la experiencia de cliente.
Tendam, Nationale-Nederlanden, Cantabria Labs, Scotta 1985, Gato Preto, Laconicum y Asociación de Marketing de España – AMKT estarán presentes en CX Congress.
Dia Group, Civitatis, RISI, Sepiia, Biogen, Madrileña Red de Gas y Transcom debatirán sobre cómo convertir datos y analítica emocional en decisiones estratégicas para impulsar el engagement omnicanal y la fidelización del cliente.
Majorica, Grosso Napoletano, Colgate Palmolive, Smartbox y TTEC compartirán las nuevas tendencias en estrategias “Consumer First” durante el CX Congress.
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