Los premios reconocen a aquellos lanzamientos que responden a las nuevas expectativas del consumidor actual, con propuestas de vanguardia en el sector.
Un acto en el que la asociación ha reunido a expertos y partes implicadas en la cadena alimentaria para reflexionar y debatir acerca de los principales desafíos que afronta el sector.
Promarca ha querido premiar, de las más de 100 candidaturas que inicialmente fueron presentadas en esta última edición, aquellas que han destacado especialmente por su condición innovadora.
Estas son las conclusiones sobre las nuevas tendencias de consumo, tratadas en el contexto de una jornada sobre Gran Consumo, organizada por La Fageda, con motivo del 40 aniversario de este proyecto social.
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