Su objetivo es recuperar los ecosistemas forestales afectados por los incendios para revitalizar así la biodiversidad local, fomentar el desarrollo del mundo rural y frenar la desertificación.
La marca canaria Timberland continúa con su campaña X-Exploración. Tras la primera acción, que consistió en una limpieza de playas en Tenerife, ahora continúa su acción
en Gran Canaria, y en este caso con la reforestación de montes junto a la Fundación Foresta.
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