Según el análisis, en la actualidad más de cinco mil millones de personas lo utilizan en todo el mundo, un 0,6% más que hace tres meses. Esta cifra equivale al 63,1% de la población.
Los internautas pasan conectados una media de dos horas y 29 minutos al día, siendo las mujeres de entre 16 y 24 años las que más tiempo les dedican: un total de 3 horas y 11 minutos diarios.
Una de las principales conclusiones del estudio, es que la amplia mayoría de los internautas, un 92 %, ha visitado algún centro comercial en los últimos 12 meses.
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